25 Inspired Marketing Predictions for 2013
#1 Big data breakthroughs. Matt Fleckenstein. Director of Product Intelligence Microsoft Office & Office 365 @ MatFlec.
We will see big data solutions extend beyond traditional CRM, and a new category of real-time, cross-channel digital
marketing automation will emerge.
#2 Jay Baer. President Convince & Convert @ Jay Baer.
Viral breathes its last. Customers are more curious and more suspicious than ever. The only way to succeed in that environment
is to tilt the marketing objective from selling to helping.
#3 Jeff Eden. Principal DEG Digital @JEden.
The year of "Omnichannel". I believe that the personalized, integrated, experiential marketing portrayed in Minority Report
is about to become a reality.
#4 Chris Parkin Strategic Alliances & Adobe Genesis Systems @ CParkin 70.
The Millisecond Opportunity. Marketing leaders will accelerate innovation to make sense of all of these content to deliver meaningful engagement. And they will do it in
#5 Ashraf Montaser. Co-Founder & director AdInfinity @AdInfinityAU.
True Cross-Channel Marketing. In 2013, we can start doing what marketers everywhere are trying to d0--send each user a tailored message in the right environment at the right time.
#6 Bryan Wade. VO. Email Products ExactTarget @Bryan_Wade.
The Year of the First Impression. The changing landscape for where and how emails are being viewed opens the door for new innovations in email.
#7 Matt Blumberg. Co-Founder, CEO Return path @MattBlumberg.
Falling in Love with Email. As consumers rediscover email's coolness and manage more of their lives from the inbox, they’ll offer marketers an opportunity to truly engage them.
#8 Kristina Hoffman. Design Practice and Exacttarget @ETDesign.
Email Flexibility Unlocks Creativity. The static, print-inspired email will die.
Email will not look the same in every email client. Content and design will be tailored to the subscribers.
#9 Brent Hieggelke. CMO Urban Airship @BHieggelke.
Mobile Apps Become Strategic. It’s probably time for us to just agree that this is the decade of mobile. The fact is that mobile changes things more than anything we’ve ever seen.
#10 R.J. Taylor. VP. Mobile Products ExactTarget @RJTayor.
Mobile ROI Takes Hold. Clicks, opens, mCommerce, coupon codes, in-app conversions... it’s a dream field of data that can be used to quickly calculate ROI.
#11 Susan Marshall. Senior Director Social Product Line ExactTarget @S_Marshall.
Slimming Down & Shaping Up. Quality of fans and followers will matter more than quantity, and savvy marketers will begin to find creative ways to leverage social to drive higher interactions.
#12 marcus Nelson. Senior Director Advocate @MarcusNelson.
Rise of the Amplified Employee. Ask any person whether they’d rather talk to a logo or a real person on social media.
#13 Mark Schaefer. Blogger, Author, and Consultant Businessesgrow.com @MarkWSchaefer.
2013: The Year of Instagram. There's an almost voyeuristic quality to Instagram that is lacking anywhere else - similar to the appeal of gossip magazines and reality TV shows.
#14 Phil Szomszor. Head of Business & Digital Firefly Communications @TheRedRocket.
B2B Social Media Comes of Age. There are 10 million people on Linkedln in the UK: that’s about a third of the working population. A similar number of people use Twitter in the UK.
#15 Maddie Grant. Author & Social Strategist SocialFish @MaddieGrant.
Social Gets Infused in the Business. Smart organizations will start taking a dose, hard look at their existing cultures and begin considering some different ideas
of what 'leadership' means.
#16 Geoff Livingston. Author, Speaker, & Strategist GeoffLivingston.com @GeoffLiving.
2013: The Year of Clicks & Mortar. As 2013 progresses, the innovators - both local ana forward - thinking chains — will move to encourage in-store interactions.
#17 Andre Bourque. Blogger & Social media Specialist SocialMarketingFella.com @SocialMktgFella.
Beneath the Surface : Storytelling. For marketers, advances in social media are simultaneously forcing and enabling us to look beneath the surface of our businesses.
#18 Stephanie Miller. VP, Member Relations CMA & Email Experience Council @StephanieSAM.
Beneath the Surface : Storytelling. Marketing automation technology has advanced to unlock the mysteries of consumer data.
#19 Mathew Sweezey. marketing Evangelist Pardot - An ExactTarget Company @MSweezey.
Early Adopter Window Closing. Now that SEO, SEM, and social media are standard marketing avenues, the next wave of innovation for marketers is in the field of automated marketing.
New & emerging trends
#20 Kip Edwardson. Director of Digital marketing The Scotts Miracle - Gro Company @StottsLawnCare.
Get the Picture(s)! We all want to increase our "likes," pins, shares and opt-ins but are you interesting
enough to be pinned, "followed", or subscribed to?
#21 Joe Pulizzi. Author & founder Content Marketing Institute @JuntaJoe.
Rise of the Chief Content Officer. My advice for 2013: find your content marketing mission statement. More
journalists will be hired by non-media companies than by media companies.
#22 David Berkowitz. VP of emerging Media 360i @DBerkowitz.
3D Printing Will Be Disruptive. By the end of 2013, marketers will need to engage in serious scenario planning to
assess how 3D printing may impact their businesses.
#23 Linda A. Woolley. Acting President and CEO DMA @DMA_USA.
Regulatory Threats Rise Up. While the ability to mine and analyze data to drive strategic marketing decisions increases, so too does the threat to our ability to use it.
#24 Jamyn Edis. founder and CEO dash labs @Jamyn.
The Automobile Ascends. Imagine being able to understand which consumer is driving in which car, with whom, with what purpose, and what destination.
#25 Christopher Krohn. President & CMO Restaurant.com @CKrohn1.
"Game On" for Gamification. Gamification works because humans are innately wired to compete - even if it’s just against themselves or a neutral "progress bar".