Are You Bi-Curious? HAL 9000 Looks Into Business Intelligence
- "I am putting myself to the fullest possible use, which is all I think that any conscious entity can ever hope to do".
- 31% of survey respondents had a hard time getting C-level support for analytics investment.
- IT spending: For every $1.000 spent on business analytics yields $10.66 ROI.
- Business analytics market spending: 1) Injuries in the workplace can be prevented due to BI; 2) Moneyball was guided by BI decisions... it was nominated for Best Picture; 3) Febreze TM marketing campaign aided by
BI... ales now hit over $1 billion a year; 4) Target marketing campaign aided by BI... revenues grew from $44 billion in 2002 to $67 billion in 2010; 5) "Heightened focus on items and categories that appeal to specific guest
segments such as mom and baby".
- % of people influenced or significantly influenced by BI: 1) Better insight into operations - 95%; 2) Data integration and/or centralization - 92%; 3) Data consistency - 91%; 4) Faster process/reporting cycle time - 90%;
5) Better executive decision making - 85%; 6) Increased competitive advantage - 65%; 7) Regulatory compliance - 48%.
- 49% of customers used two pieces of technology while shopping in 2010.
- 15% of customers won't use technology to assist in shopping - IBM.
- 86% of people are using one form of technology for shopping, which can be tracked and attributed.
- Part #1 of business forecasting: You're always wrong, but how wrong you are?: 1) 74% of organizations manually assembled data from various sources negatively affects daily operations. "It can only be attributable to
2) 37% of business intelligence implementations run over projected budgets. Business Intelligence appears in more CIO budgets after and IT disaster/recovery than any other IT initiative. "I've just picked up a fault in the AE
35 unit. It's going to go 100% failure in 72 hours".
- "Despite the existence of abundant information about product movement, average forecast error remains 48 percent for consumer products companies".
- How businesses view their own BI use compared to competitors?: 1) We are better than 75% our competitors; 2) We are better than 50% of our competitors; 3) We are average; 4) We are below average; 5) We have
Infographic by DSquared-Media - dsquared-media.com (888) 716-9840 | Sources: HAL 9000 image via Cryteria; http://www.en.wikipedia.org/wiki/Moneyball; http://analytics.typepad.com/oz-analytics, Robert F. Byrne,
president and CEO of Terra Technology; 2001: A Space Odyssey imagery copyright Warner Bros.; http://static.infotech.com/images/Impact_BI-graph.jpg; http://www.practicalforecasting.com/laws-of-forecasting.html;
http://blog.infotech.com/facts-stats/business-intelligence-facts; http://www.analytics-magazine.org/special-articles/523-headlines-temp; http://www.cioinsight.com/c/a/Past-News/Business-Intelligence-Facts-and-Figures;
http://www.analytics-magazine.org/fall-2009/177-decision-processes-analysis-placebos; http://public.dhe.ibm.com//common/ssi/ecm/en/gbe033390usen/GBE03390USEN.pdf; http://www.timeelliott.com/blog/blog/2011/
12/survey-everybody-uses-data-better-than-their-competitors.html; http://www.slideshare.net/findwhitepapers/business-intelligence-for-the-small-to-medium-sized-business; http://timoelliott.com/blog/2012/02/what-i-