BEST DAY TO SEND EMAIL
2013 AVERAGES 18.58 OVER RATE 4.51% CTR
For many marketers, the 4th quarter is the time of escalated marketing efforts that can significantly increase their sales and ROI:
Up to 40% of annual retail sale:
41% of consumers plan to start
39% of consumers will start the
20% of consumers will look for
Total U.S. winter holiday spending will amount to almost $578 billion
Higher send volumes mean lower open rates.
Avoid sending your emails during peak times.
Winter has the highest CTRs, possibly due to the interest in the run-up to Christmas special offers.
EMAIL 7 DAYS A WEEK
Very few emails are sent during weekends.
- Saturday and Sunday are considered family and leisure time, so weekend results are still lower. Tuesday is a busy day for senders with top % of sent and favorable open rates.
- The top CTR is produced by messages sent on Fridays, probably because these messages get some engagement on the weekend days as well.
23.8% OF ALL EMAIL OPENS OCCUR DURING THE 1ST HOUR AFTER DELIVERY.
< 1% AFTER 24 HOURS. AN EMAIL'S CHANCE OF BEING OPENED DROPS BELOW 1%
@ 1ST HOUR AFTER DELIVERY 23.8% % OF ALL OPENS
2-4 hours <8%
5-15 hours <3%
16-24 hours < 1%
Message lifespan is relatively short, so accurate timing is a must. Try using message scheduling and time travel (time zone segmentation).
After 24 hours in the inbox, a message has almost no chance of being opened.
23.07% OPEN RATE
Automated emails have 24% HIGHER OPEN RATES and 47% HIGHER CTR than standard newsletters!
Messages sent on the day the subscribers
Sign up to your list reach 67% OPEN RATE with an amazing 37% CTR!
AVERAGE AUTORESPONDER SEQUENCE
83% marketers have LESS THAN 10 AUTORESPONDERS in their sequence and 79% of these sequences are SHORTER THAN 30 DAYS
In an autoresponder sequence, the initial messages perform best.
As time goes by the subscribers' engagement gradually fades.
Avoid putting too many messages in your autoresponder sequence.
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