Current Status of Online Business
- Business success using the Internet: 1) Consumers search for your business online: 78% of Internet users conduct product research online; 79% of online shoppers spend at least 50% of their shopping time researching
products; When researching branded products, 44% of online shoppers begin by using a search engine (Bing); 2) Stay competitive: 46% of companies are creating new products and services on the web; 58% are using the
web to expand into new markets at home and overseas; 80% of companies gained sales by having a website; 24% of overall marketing spending last year was on digital/online marketing; 70% of that was spent on SEO and
Social Media; 3) Non-marketing uses: 75% of companies are using the Internet to enable remote working; 33% are considering using VoIP to reduce telephone bills; 52% are using video conferencing to reduce business
travel; 23% are considering adopting SaaS (Software as a Service) applications to help save on the cost of traditional software licenses.
- Small & local business: 1) Internet as an important tool: 45% of small businesses believe the Internet will be an important tool in helping them to survive; 74% of small businesses will use the web to increase brand
awareness; 52% claim that the web would put them on a level playing field with bigger companies; 2) Consumers find and judge small businesses online: 66% of new customers use the Internet to research small businesses;
58% say positive customer reviews make them trust a business more; 27% of consumers read online customer reviews regularly to judge a local business; 49% read online customer reviews; 3) Success with social media:
87% of small-to-midsized businesses (SMBs) say that social media had helped them in the past year; 32% of SMB marketing activities are spent on social media; More than 80% of SMBs plan to increase their use of
social media in 2013.
- Blogging: 1) 92% of companies with blogs say it has successfully driven more traffic to their site; 2) Companies that blog have: +55% web visitors; +97% inbound links; +434% indexed pages; 3) Increased web traffic:
Companies publishing 15 or more blog articles per month generate 5x more web traffic than companies that don't; Publishing 9-15 times per month generates 3x more traffic; 4) Acquiring customers: 57% of businesses have
acquired a customer through their company blog; 5) More blog & web pages = more leads & traffic: 48% more traffic generated by companies with 51-100 pages compared to companies with 1-50 pages; 5x more total
blog posts generated by companies that have published 200 or more compared to those with 10 posts or fewer; 6x more leads for businesses with 401-1000 pages compared to those with 51-100 pages.
- Social media: 1) Social media critical to marketing: 356% increase in social media use in the U.S. since 2006; 92% of U.S. companies use social media in marketing; The number of marketers who say Facebook is
"critical" or "important" to their business has increased to 83% in just 2 years from 75% in 2009; Globally, 86% of companies have a presence on Facebook and Twitter. Additionally, over 50% use YouTube and
LinkedIn; 2) Boosts web traffic: Companies gain 185% in traffic after achieving 1.000 Facebook likes; Businesses with 51 to 100 Twitter followers generate 106% more traffic than those with 25 or fewer followers; 3)
Acquiring customers: 62% through LinkedIn; 53% through Facebook; 44% through Twitter.
- Inbound marketing works: Inbound marketing costs 62% less per lead than traditional outbound marketing; The average inbound lead costs only $143 compared to $373 for the average outbound lead; The "big three"
inbound channels - blogs, social media and SEO - all cost less on average than any outbound channel.
Now a days, the whole world is online and so should your business.
Sources: http://www.easyconnect.net/media-relations/press-releases.aspx; http://milo.com/blog/rave-reviews-why-do-they-matter-most-to-local-businesses; http://blog.hubspot.com/blog/6307/bid/11414/12-Mind-