Demystifying The QR Code
QR (Quick Response) - short for quick response or 2D barcode due to its quick response speed. In 2000 it was approved as an ISO standard.
What is a QR code?
- 1836: Morse code.
- 1952: Standard barcode.
- 1994: QR code (2D code).
How do I scan a QR code?
- #1 Tablet, webcam, smartphone + internet connectivity.
- #2 Launch app → scan code → decoding → content revealed.
Who is using QR codes?
- QR scanning growth is continually on the rise, up 1400% since 2010.
- At least 22% of Fortune 50 companies use QR codes.
- Types of scans: 1) Info - 78%; 2) URL - 20%; 3) Mobile payment - 2%.
Why use a QR code?
- Payment and ticketing solutions.
- Data collection for marketing and retail solutions.
- Tracking stock availability.
- They are fully traceable, which can provide metrics and statistics.
Where can I use a QR code?
- Brand awareness.
- Retail coupons.
- Social media.
- Advertising and PR.
When should I start using QR codes?
- Today: 1) Mobile web will overtake desktop web usage by 2014; 2) Over 45 percent of the UK population own a smartphone, up from 30% in 2011; 3) It is estimated by 2015 1 in 3 people globally will own a smartphone.
Infographic designed by: VEFLA Design Studion: http://vefla-designblogspot.com; http://vefla.com | Brought to you by: QR Code is registered trademark of Denso Wave Inc | Source: http://blog.happysmile.co.uk/infographics/