95% of US online consumers use email for communication and business. Email is a great tool to interact and reach new, existing, and future clients. Email is not without its annoyances however, some of which can truly irritate even the
most enthusiastic of users. Despite these issues, email has never been replaced and will continue to grow in the coming years. Below we've charted some of the most common email annoyances.
Email continues to grow: Almost everyone that uses the Internet uses email
- Number of email accounts (Keys: Total; Corporate; Consumer): 1) 2010: Total - 2.9 billion; Corporate - 730 million; Consumer - 2.1 billion; 2) 2011: Total - 3.1 billion; Corporate - 788 million; Consumer - 2.3 billion;
3) 2012 (predicted): Total - 3.3 billion; Corporate - 850 million; Consumer - 2.5 billion; 4) 2013 (predicted): Total - 3.6 billion; Corporate - 918 million; Consumer - 2.6 billion.
That's a lot of email: All those email accounts equates to mountains of digital mail
- Average daily usage of business emails per person: 1) Emails sent & received per day - 112; 2) Emails received - 75; 3) Legitimate emails - 62; 4) Spam emails - 13; 5) Emails sent - 37.
- Global email estimates: 2.8 million emails are sent every second that means 90 trillion emails per year.
Top four annoyances: What are some of the things that really bug people about emails?
- #1 Attachment chaos: All email users have found themselves immersed in attachment chaos. Trying to send them, find them, and organize them in long email chains can be nearly impossible.
- #2 The great flood: Nothing is more aggravating than checking your inbox in the morning only find yourself wading in a great flood of unorganized emails. You spend the rest of the day trying to figure which to answer first.
- #3 Super spam: Dealing with a daily slurry of annoying and abundant spam can drive anyone to delete their email account.
- #4 Forgetful forward: You've typed up a great company update and send it out only to remember you forgot to send it to some people. You forward the message. Then you remember more people you forgot, you enter a forwarding
The benefits of email: With all the above annoyances, why do people still bother with email?
- Email is mobile: Email is with you wherever you are. As a digital medium email can be shared, collected, and read on any mobile device. This is one of the reasons why more people check their email then use social network on their
- 38.5% of mobile time is spent checking email.
- 10% of mobile time is spent using social media.
- 43.5 million consumers check their email on a daily basis.
- One-to-many: Email has the potential to be shared with an almost limitless number of people, contacts, and friends.
- Waits for you: Email is asynchronous; its waits for you to fit into your schedule. There is never a set time frame for when you must answer or open an email.
- Almost free: Email is by far one of the most inexpensive forms of communication across global distances. You can email anyone in the world at no extra cost to you.
CC Loop | Sources: Mashable.com; "The Social Break-up" ExactMarketing; Living Internet.com; ComScore.com; Nielsen Research; "Email Statistics Report 2010"; CCLoop.com.