EMAIL SUBSCRIBTION PATTERNS FOR FASHION RETAILERS
The more convincing an incentive is, the more people will react to it.
Out of every 10 fashion retailers websites...
2 offer a discount for subscribers
4 lure visitors in by presenting benefits
4 offer no incentives at all
Email Subscription Forms
The more data you get from your visitors the easier will be to personalize the email campaigns.
Personalized E-mail Campaigns
Collecting gender, birthday or user interests allows for personalized campaigns which drive better conversions
45% NAME personalize the newsletter by using name
28% ADDRESS ask at least one address detail (eg. zip code)
26% INTERESTS ask about interests
25% BIRTHDAY ask about birthday
25% GENDER ask about gender
15% of the researched online retailers were targeting subscribers from multiple countries
Subscription Call to Actions
The more visible the call to action the more visitors will notice it when they'll decide they are interested in keeping in touch.
34% header call to action
6% sidebar call to action
75 % footer call to action
The double opt-in method keeps an email database much cleaner while an autoresponder increases the email lists faster.
Increase Email Subscriptions
The right way to Increase leads and email subscribers