FEEDING THE FUNNEL WITH FACEBOOK
SOCIAL MEDIA'S IMPACT ON THE SALES FUNNEL
Cold calls? Collecting business cards? All old hat. As social media transforms the relationship consumers have with the Stand, product and each other, the game Is definitely changing. Here's what a sales funnel looks Ike
when it's fed with a helpful dose of social media.
THE STAGES OF THE SALES FUNNEL
1. ATTENTION: Attracting prospects by building awarness
2. Interest: Educating them by demonstrating the benefits Fostering then desire of your product or service.
3. Desire: Fostering their desire for the product or service promoted.
4. Action: The customer completes the purchase or take action
WHAT HAPPENS WHEN SOCIAL MEDIA IS ADDED TO THE MIX?
Social media ha saturated our lives both online and off. Now's It's permeating through the consumer purchasing model, amplifying inbound communications, referrals and more
With the help of search engine optimization and marketing, as well as popular social networks like Facebook, potential clients can gain awareness of the brand and spread its reputation through word of mouth. Best part for
companies? It costs nearly nothing.
After prospects enter the funnel, the company and existing satisfied clients can build trust by providing Information and help. Depending on how the brand leverages no online presence, one can see existing company-client
dialogues that demonstrate solid relationships.
This is when brands can demonstrate that what they're selling will satisfy desired needs. From user reviews on Yelp to interactive customer communities, prospects will see testimonial proof confirming the quality of the
product or service they're seeking.
After prospects transform into paying clients, it will prove the brand has used its channels successfully.
When customers engage actively and spread the word, they become great ambassadors who can continue the brand's sales cycle automatically. The addition of tills new stage to the funnel Illustrates the true power of social
SOURCES: CaRtursThsConversation.com EO-Forward.com Focus.com