SEND IT FORWARD
While a good email marketing campaign should inspire its recipient to take action, a truly successful email does more than engage the viewer—it compels them to share the message with others. Most marketers are already incorporating
social sharing into their emails, but what really makes the subscribers click the social buttons? We take a look at what motivates people to share and why.
WHY CONTENT IS SHARED
The New York Times Customer Insight Group conducted a survey in which participants provided reasons why they shared information online with others. Most respondents’ motivation for sharing content was to establish or maintain
relationships with others.
73% of participants indicated they share information because it helps them connect with others who share their interests.
THE KEY MOTIVATORS BEHIND SHARING CONTENT WITH OTHERS:
To Bring Valuable Content To Inform Others To Define Themselves
49% say sharing allows them to inform others of products they care about and potentially change opinions or encourage action
To Nourish Existing Relationships
85% say reading other people's responses helps them understand and process information , and events.
For Self Fulfillment
To Spread Awareness
69% share information because it allows them to feel more involved in the world.
WHO IS MORE LIKELY TO SHARE? W
The consumers' motivation to connect with others is likely driving your marketing campaign. The winning formula for getting your subscribers to share the message with others is to appeal to their desire to share valuable and
interesting information. If the content is informative and appeals to your subscriber, they will share your campaign.
NYTMARKETING.WHSITES.NET/MEDIAKIT/POS/ & Litmus