How Instagram Got To $1 Billion
Instagram is a mobile photo app with image filter & social networking capabilities: 300 million registered users; 575 likes per second; 81 comments per second; 1 billion photos uploaded.
- October 2010: Mike Krieger & Kevin Systrom launch Instagram.
- March 2010: $500k received in Seed Funding.
- October 2011: Instagram announces 12 million users.
- November 2012: 27 million users on Instagram.
- April 3, 2012: Instagram for Android is launched.
- April 9, 2012: Acquired by Facebook for $1 billion.
How it works?:
- #1 Snap a photo using the Instagram app.
- #2 Use built-in filters to transform your photo's look & feel.
- #3 Share instantly on Instagram, Twitter, Facebook or Tumblr.
Interesting facts about Instagram:
- Vintage inspiration. Instagram's founders were inspired by old Polaroid "instant" cameras and wired telegrams.
- $50 million more valuable than the New York Times: 1) New York Times - $950 million; 2) Instagram - $1 billion. Or $1 per uploaded photo.
- $400 million netted by Instagram CEO Kevin Systrom from acquisition.
Potential by platform:
- iOS - 315 million users.
- Android - 300+ million users.
Infographic Labs | Sources: http://instagram.com/press; http://www.crunchbase.com/company/instagram; http://www.wired.com/epicenter/2012/04/opinion-baio-instagram-trend; http://www.buzzfeed.com/mattbuchanan/instagram-
for-android-there-goes-the-neighborhood; http://venturebeat.com/2012/04/09/instagram-ceo-just-made-400-million-or-725000-per-day; http://thenextweb.com/insider/2012/04/09/every-time-you-love-a-service-it-gets-closer-to-being-
acquired; http://thenextweb.com/insider/2012/04/09/instagram-acquired-by-facebook-service-will-stay-up-and-running-as-is-for-now; http://thenextweb.com/insider/2012/04/09/at-a-market-cap-of-950-million-the-new-york-times-is-