HOW TO RANK WELL IN GOOGLE
Penguin and Panda updates relied on a new set of rules and more complex algorithms designed to rank a site on a number of different factors. These include:
- #1 Content: Google spiders can now tell if a site is badly written, with spelling and grammatical errors, lots of ads and bad quality links.
- #2 Freshness: The "freshness" of copy has become more important to Google than inbound links.
- #3 Unique content: Content containing unnatural links will also be personalized, so it's important to ensure that links appear organically and are very relevant to the content.
- #4 Social: Google now uses social in search results to determine just how useful a site is across the board.
- #5 Free from technical errors: A site that has a sound architecture will perform better than a site which is built off templates, Flash, or is more than two years old.
The Google Panda victims
- #1 Thin content.
- #2 Duplicate pages to target keywords.
- #3 High ad ratio.
- #4 Empty web pages.
- #5 Purchased links.
7 more important updates to the algorithm, both the good and the bad
- #1 Pornographic links won't give you much juice.
- #2 Hackers get revealed.
- #3 Niche authorities get better ranking.
- #4 No more cliffhanging.
- #5 No more clustering and getting multiple pages from your domain on one page of results.
- #6 The algorithm will affect multiple languages.
- #7 Guest blogging will not be as effective as it used to be.
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