INSIGHTS FROM DOUBLECLICK - VIDEO ADVERTISING MOMENTUM
More and more advertisers and publishers are jumping into digital video.
In a rapidly changing landscape, who are the rising stars of video advertising?
New advertisers are catching up
2 out of 5 of all video ads came from advertisers new to digital video.
Brand advertisers rule video share-of-voice
Rolling out the red carpet for advertisers
68% of all video ads are from Automotive, Retail, Technology, and Consumer Packaged Goods.
Publishers are selling more
Video builds audiences and revenue
x2 In-stream video ads doubled
It's primetime for programmatic video
Digital video is a winner for new sites
X3 news, publishers, tripled values
Its primetime for programmatic video?
What's an ad exchange got to do with video?
On the Doubleclick Ad Exchange, advertisers, publishers, and networks can reach their audiences more efficiently and gain greater returns.
Retail and Automotive advertisers quadrupled programmatic video spend.
Programmatic video ad impressions tripled
Viewer friendly video ads
4 out of 5 viewers prefer skippable video ads over normal instream ads.
Advertisers get better engagement
Viewers are 75% more engaged when watching a skippable ad compared to a standard pre-roll
Ads people choose
More attention to publish content
Skippable ads deliver over 50% more attention to publishers’ videos by reducing viewer abandonment.
For the full research, download Video advertising momentum on: google.com/think