It's A Mobile World
- Mobile commerce has experienced staggering growth over the past two years. In this time, the launch of more sophisticated handsets and better connectivity has led to changes in consumer
behaviour as well as the devices used to access the internet. Additionally, advertisers are capitalising on this growth trend by providing their visitors with mobile optimised sites. Our second
mobile commerce infographic looks at the growth in m-commerce and the trends that have been driving this.
- Smartphone penetration has increased significantly and tablet adoption has gathered pace: 1) 2011 - 48%; 2) 2013 - 64%.
- 29% of UK adults now own a tablet.
- We have been monitoring mobile activity across the network for the past two years. In this time we have seen phenomenal growth.
An m-commerce infographic, brought to you by AffiliateWindow, part of the Zanox Group.