Mobile Learning That Works
- "Leading experts estimate that over 70% of businesses will implement m-learning in the next 2 years" - Towards Maturity 2013.
- Mobile at work. Mobile is an integral part of learning strategies in many workplaces. Smartphones and other mobile devices give us the ability to access information at a moment's notice.
- We live in a mobile world: 1) In 2012, there were 4.0 billion mobile phone users on the planet; 2) In 2013, there are as many mobile-cellular phones in the world as there are people; 3) Mobile phones count for 1 in 8
internet page views in the US; 4) 66% of people globally access the internet through smart phones at least once per day.
- Mobile learning enterprise: 1) 82% of local US business websites are not optimised for mobile phones (Mobile Marketer, 2012); 2) 95% of organizations permit employee-owned devices in the workplace (Cisco Systems
Industry Report, 2012); 3) 61% of business leaders say they have a mobile learning strategy ready to implement (Forbes Skillsoft Report, 2012); 4) 63% of companies to allow BYOD by the end of 2013 (ZDNet, Feb.
- Business is preparing for mobile, but not fast enough: 1) Global mobile data traffic growth/top-line. Global mobile data traffic will increase 13% from 2012 to 2017 (2012 - 0.9 EB, 2013 - 1.6 EB, 2014 - 2.8 EB, 2015 -
4.7 EB, 2016 - 7.4 EB, 2017 - 11.2 EB). Mobile is how people search for information. We can join them but we can't beat them. 65% CAGR 2012-2017; 2) Market share (operating systems, mobile & tablet OS). Top
8 mobile operating systems from Dec. 2011 to Dec. 2012 (Operating systems: Windows XP - 42%, Windows 7 - 35%, Windows Vista - 8%, Mac OS X - 6%, iOS - 5%, Other - 2%, Linux - 1%, Android - 1%;
Mobile & tablet OS: Android - 27%, iOS - 24%, Symbian OS - 19%, Series 40 - 10.5%, Samsung - 6%, BlackBerry OS - 5.5%, Unknown - 5%, Sony Ericsson - 2%, Other - 1%).
Source: Cisco Visual Networking Index (VNI) Global Mobile Data Traffic Forecast, 2012-2017.
- Mobile learning at work: 1) 70% of businesses will implement m-learning in the next 2 years; 2) 61% of business leaders have a mobile learning strategy ready to implement; 3) 95% of organizations permit employee-
owned devices in the workplace; 4) The average number of connected devices per knowledge worker is expected to reach 3.3 by 2014; 5) 94% of the Fortune 500 tested or deployed the iPad in 2012.
- Choice or development platforms. Why m Learning: 1) Bite-sized modules; 2) Just-in-time-learning; 3) Convenient & easy to access; 4) Application oriented; 5) Contextual and informal.
- What are the options for developing mobile content? Organizations want to develop content once for deployment to all platforms: 1) Flash: Powerful, media rich; Can be expensive to develop and processor-heavy;
Doesn't work on most devices; 2) HTML 4: Can rival Flash for rich output; Supported features vary depending on browser; Won't work on older browsers, including IE8; 3) Apps: Sit on the device, fast and
responsive; Difficult to roll out, expensive to develop; Different version deeded for each platform; 4) Responsive HTML: Develop once, deploy to many platforms; Can't rival Flash for rich output; Large testing overhead.
- What does the future look like?: 1) An emerging HTML Standard; 2) An approach to web-based design; 3) Responsive content "responds" to its environment; 4) The same content can be access across all
hardware platforms from mobile phones to wide-screen resolution displays; 5) Responsive HTML.
1S Interactive Services - Global Learning Solutions | www.interactiveservices.com.