Social For Business Statistics Q4 2011
- Facebook- 845 million active users.
- LinkedIn - 150 million active users.
- Twitter - 127 million active users.
- Google Plus - 90 million active users.
- Pinterest - 10 million active users.
- 1 in 6 minutes spent online is on a social media site.
- 64% of Facebook users are "fans" of a company (have "liked").
- 51% said they are more likely to buy a product since becoming a fan on Facebook.
- 56% said they are more likely to recommend a brand since becoming a fan on Facebook.
- Over half of smartphone owners used their phone for retail activity in a store.
- 3 out of 4 use LinkedIn for keeping with business news or researching companies.
- 55% - percentage of Twitter users who access the platform via mobile.
- 212 million business leads generated in 2011 via LinkedIn.
- One to watch! Estimated rise in Pinterest.com unique visitors from September to December 2011 - 429%.
- Top 5 reasons for connecting with brands: 1) I am a customer of the company - 58%; 2) To receive discounts and promotions - 57%; 3) To show others I like the brand - 41%; 4) To be the first to know brand
information - 31%; 5) To gain access to exclusive content - 31%.
- 1 in 6 smartphone owners also own a tablet.
- 59% of B2B purchase decision-makers and influencers have used a smartphone to gather information.
- 59% say they click on mobile web ads to gather business info.
- 1 in 5 smartphone owners have scanned a QR Code.
- 90% of smartphone owners are within 3 feet of their phone 24 hours a day.
- 29.5 billion - estimated spend on mobile apps by the end of 2013.
- Senior executives: 82% use a smartphone for business; 28% have more than one smartphone; 6x average # of mobile searchers per day; 65% are comfortable making a business purchase on a mobile device; 65% feel
they will use a tablet more often than a computer within 3 years; 70% aged under 40, download and run sponsored B2B mobile apps; 37% feel that vendor mobile apps positively influence decisions to work with them.
MindShape - Creative Brand marketing.
Source: Nielson, comScore, Ipsos, MarketingSherpa, MarketingProfs, Forbes, Mashable, TechCrunch.