Music Increases Sales
- Studies show over and over that music increases your bottom line.
- Grocery stores sell 38% more by playing slow tempo music vs. fast tempo music.
- Bars sell up to 50% more drinks when the music is too loud to talk.
- Slower music can lead to a 20% longer stay and 50% larger checks in restaurants.
- Customers claimed music played no role in their shopping.
- Yet when upbeat music was played they thought the store was modern/cool vs. tired/dull when slow clasic rock was played.
Music isn't just for retail
- Music tempo can increase productivity and morale in most work environments: 1) Fast vs. no music - +12%; 2) Fast vs. slow music - + 22%.
- Playing unlicensed music is piracy. $30.000 - the potential fine "per song" for playing unlicensed music. A restaurant was recently fined $30.450 for playing "4" unlicensed songs during dinner.
Brought to you by: http://retailradio.bz | Retail Radio - Details build the brand... Retail radio builds the details | Sources: The perceived importance of in-store music and irs effects on store atmosphere: A. North, D. Hargreaves and
J. McKendrick; Music Tempo, Productivity and Morale: A. North, D. Hargreaves; Using backgrounds music to affect behavior of supermarket shoppers: Ronald E. Milliman; Sound level of environmental music and drinking
behavior: N. Gueguen, C. Jacob, H Le Guellec, T. Morineau, M. Laurel | Developed by: Steam Driven Media.