Offers On Mobile - The U.S. Survey
- #1 Would people in the U.S. like to receive offers on their mobile phones? Yes, 70% of smartphone users would be interested in receiving offers on their mobile phones.
- #2 What kind of offers? 45% of cell phone owners would accept a marketing alert directly from a known and trusted third party brand; 21% of smartphone users would like to receive suggestions for plan upgrades; 24%
of smartphone users are positive towards discounts, Special offers and general services that fit their needs; 8% proposals for a mobile phone upgrade; 6% free demos and notifications about brand new services; 4%
promotional messages about all kind of products; 6% notifications about brand new service launches; 7% don't know/not sure; Other 1%; Only 4% would feel comfortable receiving offers from third-party deal sites like
Groupon or Living Social.
- #3 So, is it really a question of trust? Absolutely. And carriers are the most trusted to provide offers. 33% of smartphone owners trust their mobile service providers more than other sites.
- #4 So how should these offers reach them? 41% of all cell phone owners prefer receiving offers via next message SMS. That's 5% more than those who say they prefer email: SMS - 41, Email - 36%, Both - 9%, No
preference - 14%.
- #5 So SMS offers work like email offers? No! 59% of smartphone owners would prefer having the opportunity to specify the number of notices they receive.
- #6 What's that number? 74% 2 times a month or less. Each month, carriers have at best two opportunities to carry out a successful offer to their users. So they better make them count.
- #7 What happens if they exceed that number? 84% of all cell phone owners would be interested in blocking incoming marketing notices. 56%would change provider if they were contacted more than they desired.
Upstream - We switch your customers.