WHEN ARE PEOPLE OPENING YOUR MARKETING E-MAILS?
E-mail marketing experts at ReachMail have compiled data indicating which points during the day e-mail recipients open new messages.
Below is a visual representation of the results, which shows the contrast in recipients' habits on the weekends vs. weekdays.
Peak time on Wednesday was around mid-day, whereas Saturday had a longer timeframe for e-mail opens.
For more information about the data, contact us at ReachMail.com.
WHAT DOES THIS MEAN FOR YOUR E-MAIL MARKETING CAMPAIGN?
- Send shortly before the peak to ensure your e-mail is at the top of the inbox
- 9 a.m. isn't necessarily the best time to send; consider late morning instead
- Weekends are an overlooked opportunity for e-mail marketing
NOTE: This data is taken from e-mail marketing campaigns—not personal e-mails. Data included is from an aggregate sample of b-to-b and b-to c campaigns. ReachMail sends up to 10 million e-mails per day.