Recipe For SEO Success In 2013
With the rise of social networks, the art and practice of search engine optimization (SEO) keep changing. Luckily, content is still the main driver of traffic online. Use our handy glossary of common SEO terms and our recipe for
SEO success to help maximize how many people view, share and save your content.
How-to optimize your content
- #1 Use the Google Keyword Tool to research your 10 basic keywords. Find variations of keywords and keyphrases that include the long tail so you can punctuate your content with popular terms your audience will use.
- #2 Decide on the appropriate metadata to share with the search engines. This tells them what your pages are about: 1) Field: URL; How-to: Try to include a popular keyword in your URL; Example: www.seorecipes.com/how_to_
use_metadata.html; What it looks like?: SEO Recipes | How to Use Metadata. SEO Recipes will help you optimize your pages and increase traffic to your site; 2) 1) Field: Title tag; How-to: This shows up in your browser and feeds
important information to the search engine spiders. no more than 65 characters; Example: How to USe Metadata | Understanding Metadata | SEO Basics | SEO Recipes; What it looks like?: SEO Recipes | How to Use Metadata. SEO
Recipes will help you optimize your pages and increase traffic to your site; 3) Field: Keywords; How-to: You may want to use this field if you have internal search engines. External search engines ignore this field; Example:
Metadata basics, title tags, keyword explanations, how-to-use metadata; What it looks like?:<meta name="keywords" content="metadata basics, title tags, how keyword work" />; 4)
1) Field: Page Title [H1 tag]; How-to: Name of the page; Example: How to use metadata; What it looks like?: How to Use Metadata. We're here to help you optimize your pages and increase traffic to your site.
- #3 Create high-quality content: You need at least 250-500 words on a page so the search engines read the content as robust. Sprinkle in H2 and H3 tags as headings, and use localization information to promote where you provide
services. Use a diverse set of keywords and keyphrases with the long tail so it includes the terms people actually use to find your content. If you're labeling visual or video content, make sure you include keywords in your
- #4 Use off-page SEO techniques. Search engines rank pages based on their credibility authority and relevance. So, if more people link to your content, the search engines "think it has value. Then your content, appears higher in the
search results. Here are some ways to spread your content throughout the web so people find you and link to you: 1) Kosher Link Build: Use blogs, visual content, guest blogging and social media blasts on Facebook and Twitter to
build your audience on different channels. This drives toward your pages and gives people the opportunity to link to your content; 2) Use social media: Consistently publish links to your content on Facebook, Twitter Google+,
YouTube, Pinterest, Digg, Reddit and other popular social media channels so people discover and share your content; 3) Mobile optimize: Ensure people can easily read, share and save your content on their mobile devices; 4)
Work to improve your Click-Through-Rate (CTR): The way your pages appear in search results will change how many clicks you get. Enhance your content with accurate meta descriptors, visual content, author bylines, dates and
locations to improve your CTRs; 5) Iterate: Consistently check your keyword research and traffic to ensure you're using the right phrases to attract and build your audiences.
Glossary of SEO terms
- Algorithm: The complex mathematical formula search engines use to compute the value of content based on different factors. Algorithms are fiercely guarded and always changing based on research and changing patterns of
- CTR: Click-Through-Rate. This is how often people click on links or ads associated with your content.
- Keyphrases: These are popular terms people use when searching for your content. These may include the long tail. Also see keywords.
- Keywords: Common words people use when searching for your content. Also see keyphrases.
- Links: Words or phrases that allow people to jump around a page, website or the web. Links are what make the web such a vibrant place. Think of them as a hyperspace portal for information.
- Metadata: The terms and descriptions you code on to your page to make it easier for search engines to understand what content is on the page. Metadata is not seen by the person reading the page, although you can view it: Rest
your pointer on a web page, right click and choose view source. That will show you the backend code of the web page and you can find the metadata listed there.
- On-page SEO: Factors on the page that influence your page's rank in the search engine's algorithm. These are things like metadata, content and proper tagging on the page. Spiders, little bits of code, crawl through pages looking for
this information and return it to the search engine's databases.
- Off-page SEO: Things happening off your pages that help establish your content's credibility and authority. How many people link to your content, how-many times your content is shared on social networks and how often your
content is referenced by others are examples of off-page SEO.
- Spiders: The bits of code that crawl through the web looking for metadata and keywords to bring back to the databases.
- Tags: Tags refer to metadata. They can also refer to a system of taxonomy.
- Taxonomy: A taxonomy is a way to group things together. On the web, we use tags, or labels, to "file" different pieces of content to make them easier to find and search for later. Organizations usually have taxonomies to make it
easier to group and organize their content.
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