STARBUCKS' CUSTOMERS DON'T CARE ABOUT THE COFFEE
Starbucks gets less tips and check-ins
Average number per store
...and has less positive reviews...
81% Local café
63% star bucks
...but a similar rating
What customers like at Starbucks and in local cafes...
Starbucks' customers care about the quality of the facilities (wifi, bathrooms) and don't mind about the coffee. On the other hand, local cafes' customers do care about the served beverage and food.
Spotistic Social intelligence on the spot | Piktochart