Startups Exposed: The Anatomy of a Newborn Tech Company
Many people dream of starting their own companies, but what does the typical startup actually look like in 2011? Here's a snapshot of how today's startups form, grow and behave.
Who are they?
- The average startup now consists of one to two people. Fact: only about 20% of current startups have more than 2 people.
- Over 85% support their startup from savings and/or consulting work.
What are they spending?
- The majority spends less than $170 on hardware each month. Why: many startups develop mobile apps without expensive hardware.
- In fact, most only spend between $80-$500 per month total. On what: coffee, meetings, industry events, travel costs, recurring bills.
How old are they?
- 45% of startups will last just 6 months before closing their doors (Jan->Feb->Mar->Apr->May->Jun->Aug->Sep/Oct-Nov-Dec).
- But if they can make i to 9 months, they will likely survive their first year.
What they are doing?
- About 32% are currently working on their prototype.
- Another 30% are ready to start selling their product.
- And about 28% are either pitching their prototype or reworking it after pitching. Note: pitching refers to trying to sell an initial build to customers or investors. many require reworking as a result.
Who will break even?
- When it comes to breaking even, most founders guess they'll achieve it in 3-12 months. Note: roughly 22% said they couldn't accurately guess at this time.
- But in reality, only 10% have yet broke even, and only 10%, more are sure to break even in the next 3 months.
What problems are they facing?
- While specific problems are unique to each business, their setbacks fell roughly into 3 categories: 1. 50% face problems with development; 2. 20% find their hang-ups in sales and marketing; 3. 30% are struggling with time issues.