The Business Marketers' Guide To Instagram
Photos are king:
- Why Instagram is so powerful, and why you should use it in your B2B marketing campaign.
- #1 Appeals to emotions: Photos appeal to the viewer's emotions in a way that text is unable. Thanks to the simplicity of Instagram, photos are at the forefront and text is an afterthought.
- #2 Creates intimacy: Photos help open the closed curtain and reveal the personal side of your company. Instagram allows consumers to relate to your brand's message via photos - without you invading their email inbox.
- #3 Engages consumers: Instagram provides the perfect opportunity for your business to engage customers in a fun way through contests or even through the use of hashtags.
- #4 reaches a large audience: The number of Instagram users is steadily increasing, and the inclusion of Android users has made it even more popular.
History of number of users:
- 10.10 - 100.000.
- 11.10 - 200.000, 300.000.
- 12.10 - 1.000.000.
- 1.11 - 1.750.000.
- 3.11 - 2.000.000.
- 5.11 - 3.600.000.
- 6.11 - 4.400.000.
- 11.12 - 12.000.000.
- 12.11 - 14.000.000.
- 2.12 - 15.000.000.
- 5.12 - 50.000.000. Facebook acquires Instagram for $1 billion.
Curate hashtag. Snap engage repeat:
- Like every solid marketing campaign, Instagram should be approached systematically. While your end goal is generating leads, you must considering secondary and tertiary objectives while en route. The following strategies should be
considered and implemented in order to reach your goals.
- Curated. Before you begin snapping photos and engaging viewers, it's up to you to create a plan to help you curate fans of your company. Ask yourself questions like: 1) What does my target audience want to see?; 2) How can I get
them to engage with my photos?; 3) What will get them talking about my company? As its core, the curate stage is about determining hat will make your fans engage with your brand in a positive manner and creating a plan of
- Snap. The time has come to start snapping photos. Consider the following objectives as you create your content: 1) Make it exclusive. Post images that can only be seen on Instagram; 2) Make it secret. Go a step further and "leak"
company secrets; 3) Make it beautiful. Instagram users are savvy, creative, and know a lackluster photo when they see one. Don't post a photo unless it has anesthetic appeal; 4) Make it personal. Post photos of employees at work to
give viewers and potential customers personal insight into the inner workings of your company. Viewers want to feel like they are a part of something, and this inside glimpse works wonders on the front.
- Hashtag. #How does it work? The hashtag is a powerful feature to engage your viewers. Hashtags act as keywords, providing a way for people to find your photos through a simple search. Hashtags are especially useful as you seek
to: Establish your brand as industry leader; Get more followers. How to use them: 1) Implement hashtags that are unique to your brand and industry, as well as hashtags that are popular keywords; 2) Use hashtags on all your
photos for the most visibility - "#marketing, #RPM, #B2B, #viralcontent, #dashboard, #landingpage".
- Engaged. Engagement with potential customers is the name of the game. With variety of ways for B2B companies to do this: 1) Events. Post photos of events you host for your current and potential clients; 2) Geolocation. Use the
geolocation feature to provide yet another point of engagement with your viewers; 3) Gamification. Hold a contest for your audience on Instagram. Have viewers submit photos, provide captions, or solve a mystery about your
- Repeal. Post regularly and thoughtfully in order to make the biggest splash. Discover unknown marketing applications of Instagram that have yet to be figured out. Be the first to use the app in ways no one ever imagined, and you may
find your business established as an Instagram marketing expert.
- Examples of B2B marketing of Instagram (pictures): 1) Google+ Photographer's Conference; 2) 7 reasons why you can't miss DreamForce X; 3) Citrix: Global day of impact (2012); 4) Etc.
Created by Column Five | Marketo | Sources: geekwire.com; readwriteweb.com; helpmedrive.com; nightlifemarketingresource.com; usatoday.com; zdnet.com; bits.blogs.nytimes.com; techcrunch.com; cnn.com; thenextweb.com.