Inbound Marketing. Content, Social & Search Marketing
Keys: The user; Your reach.
- Brand content creation: 1) Create useful, shareable content; 2) Blogs, videos, webinars, infographics, audio, eBooks; 3) Publish.
- Measurement & ROI reporting.
- Content hub. website, blog or portal: 1) Search engine marketing; 2) Content marketing; 3) Traffic.
- Search engine marketing: 1) SERPs (search engine results pages): Bing, Google; 2) Traffic.
- Content marketing: 1) Marketing outposts & influencers websites (social networks, news sites, influencer blogs, portals & partner sites); 2) Inbound link generation; 3) Traffic.
- Market monitoring, social listening & social participation.
This infographic is designed to highlight the workflow when planning your inbound marketing programme. It's also useful at highlighting the potential for building your reach or digital footprint via multiple web properties, on and off of
your content hub. Tell us what you think and feedback ideas @smartingsights #inboundmarketing and www.smartinsights.com.
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