The E-Mail Marketing Process
#1 Ways to make them opt-in
- Ask: 1) Send news; 2) Offer discounts & promotions; 3) Share freebies; 4) Launch e-mail courses; 5) Set up squeeze pages; 6) Use existing contacts.
- Force: 1) Make your content "expire"; 2) Create "member only" areas; 3) Hold contests & sweepstakes.
- Trick: 1) Place newsletter signup checkbox at the registration; 2) Subscribe your commenters; 3) Subscribe any content contributors; 4) Use surveys/quizzes; 5) Create polls & tools.
#2 Choose the right location
- Common layout positions: 1) Lightbox; 2) Sidebar; 3) After the content; 4) Footer.
#3 Use your e-mail list to
- Get traffic.
- Build relationship.
- Cross promote.
- Nurture leads.
- Make sales.
#4 The scientific approach
- Day of the week vs. CTR: E-mails that arrive on Weekends get a higher Click Through Rate.
- Top reason to unsubscribe: The top reported reason that makes people unsubscribe is the sending frequency. Next after it is boring content.
- Number of links vs. CTR: The more links you put, the higher CTR you get. Repeat your links throughout the e-mail.
- Subscribe recency: Most of your newly acquired subscribers will leave you very soon. That's what stats say.
- Sending frequency vs. CTR: The more e-mails you send, the lower your CTR gets. But the difference percentage is relatively low.
- Optimize e-mails for mobile: 81% of people check their mail on mobile devices.
- Segment your e-mail list: Try to treat your segments differently.
- Win back your leads: Let go of your "dead" leads and win back those still a bit engaged.
- Measure your profits: The single metric worth measuring is your cashflow.
- Learn to use e-mail tools: Most people use only 20% of the power given by various online tools; Get a hold of those 80%.
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else but a visual representation of the "Email Marketing Guide" published at 1WD.co, It is strongly recommended that you read the post before exploring the contents of this infographic | http://www.1stwebdesigner.com/