THE WORLD IS WATCHING
THE STATE OF ONLINE VIDEOS
WOMEN AND men EQUALLY LIKELY
The disparity between male and female uploaders is nearly non-existent as women are just as likely as their male counterparts to upload arid share a video on the Internet
MALE 11% 15%
FEMALE 6% 14%
30-10-49 YEAR-OLDS CATCH UP
Young adults continue to be the highest consumers of online videos but 30-49 year-olds are bridging the gap, with 17% of them uploading.
The revolution of the online video is defining a whole era of Internet users. From sneezing baby pandas to bedroom crooners, people everywhere are tuning in. Let’s review its rapid growth.
Adult Internet users who watch or download online videos: 69%
Those who have posted online videos in 2009: 14%
ONLINE VIDEO ENTHUSIASM
Since 2007, there have been dramatic increases in the amount of viewers of these online video genres:
Comedy 31% 50%
Educational 22% 38%
Movies/TV shows 16% 32%
Music 22% 32%
Animations/Cartoons 19% 22%
Sports 14% 21%
Commercials/Ads 13% 15%
Political 15% 30%
News 37% 43%
Adult 6% 7%
Other 7% 8%
American adults have caught on in a huge way to funny online videos, with viewership jumping nearly 20% in just two years.
YOUTUBE & GOOGLE VIDEO REIGN SUPERIOR
Percent of adult Internet users who watch on youtube and Google Video:
Mar 2009 Nov 2010
Hours of video upload to YouTube every minute:
Over three years, close to twice as many people are showing peers videos they're interested in with these popular video-sharing sites.
If there are 35 hours of video uploaded to YouTube every minute, thats:
2,100 hrs of video uploaded every hour
150,400 hrs of video uploaded every day
Videos from places traveled to
Clips from TV shows/movies
Concerts or plays
Sporting events attended
Remixes of other online videos
CHARLIE BIT ME!
An overwhelming majority of uploaders post home videos. Filming something seemingly ordinary can often translate to viral potential in the form of sibling-biting infants or talking pets.
WHY ARE ONLINE VIDEOS SO POPULAR?
- SPREAD OF BROADBAND
- SOCIAL NETWORKING SITES
- STRONG COMMUNITY OF USERS
- EASY AND FAST
- USER GENERATED
- Figures based on a survey of 763 internet-using adults between June 18 and June 21, 2009. The margin of error is +/- 4.5 percentage points.
Pew Research Center I SocialTimes.com I Yahoo.com
Men, young adults, the more affluent and educated are more likely than other groups to watch online videos.
WHERE’S IT POSTED:
Most of the people who upload online videos do it on social networking sites like Face book and Google.