VIDEO EMAIL ARSENAL
BE A GAME CHANGER & WIN EMAIL OPENS, CLICK-THROUGHS, AND CONVERSIONS!
Video support in email is quickly becoming the hottest topic in email marketing circles.
HTML5 Video is supported by 58% of email clients, Holy crap!
Video Email Marketing offers a return 280% higher than traditional emails.
MOST CHANTED VIDEO EMAIL TYPES
Using HTMLS video, email marketers can embed video directly in email through the use of a video tag without causing deliverability problems.
STATIC IMAGE METHOD.
This Is a type of video email where marketers use a static image of the video within an emaiL When a user clicks on the image, they will be redirected to the landing page where the video will play.
EMAIL CLIENTS’ SUPPORT FOR HTML5 VIDEO
Your video email will play for 58% of all users, according to email client market share statistics.
58% of ALL USERS WILL SEE YOUR VIDEO.
I0S Devices 3S.60% (Native Apps AU).
Outlook.com 13.57% (Except IE 8 Win).
Apple Mail 11% (AU).
Thunderbird 13 1.03%.
42% OF ALL USERS. ACCORDING TO EMAIL CLIENT MARKET SHARE STATISTICS. WILL SEE THE FALLBACK IMAGE INSTEAD OF THE VIDEO.
Gmail (AU) Exception Cases.
Yahoo (AU) Android.
Outlook (All) blackberry 9930.
Research data obtained In collaboration with Email on Acid. Email on Acid is that most affordable, self-service email testing platform In the world. Check out:
MARKETER’S VIEW OF VIDEO IN EMAIL
MARKETERS USE OF VIDEO IN EMAIL MARKETING
25% HAVE USED.
72% HAVEN’T USED.
PLANS TO USE VIDEO IN EMAIL MARKETING
25% VERY LIKELY.
55% SOMEWHAT LIKELY.
20% NOT LIKELY AT ALL.
WHICH VIDEOS ARE BETTER SALESMEN?
According to Video Explainers and Wistla. using video In email for training courses will be the most effective use of video email.
VIDEO EMAIL BEST PRACTICES
Unambiguous Video Proposition:
Ensure the player controls are visible and have a fallback Image in case it cant play in the user’s browser.
1.Having fallback Images and proper buttons, there will be more user Interaction leading to an increased conversion rate.
2.It helps creating a buzz and brand.
3. Audience consuming video content becomes more receptive.
4.Improves the email opens and click through of the targeted segment.
5.Auto-playing video without sound on can reduce the complaint and unsubscribe rates.
6.Ensures the subscribers stick to viewing entire video resulting in better sales. Remember, less is more.
7.State explicitly In the email copy why the subscriber should choose to watch the video.
Encourage the sharing of video with social sharing and forward to a friend options.
Use the word ‘video In the subject line and highlight the nature of the video content in the subject line.
Segment subscribers that have previously watched video or opened emails featuring video.
Sound for airto-pUy videos is ‘off in the email by default.
Use appropriate length video content Restrict promotional videos.
Highlight the value of video within the email copy.
MOTION IN EMAILS CAN DISTRACT USERS FROM YOUR CALL TO ACTION.
Rigorous testing of content has indicated that using motion emails correct increases engagement.
VIDEO IN EMAIL CAUSES RENDERING PROBLEMS.
HOW CAN YOU INTEGRATE Video in Email
PRODUCT/SERVICE DEMONSTRATION VIDEO
Demonstrations are very powerful, especially for product based companies.
Instead of creating lengthy promotional email text, you can link to a commercial for your product/service.
Include some video testimonials from the customers.
EDUCATIONAL VIDEO SERIES
Create an educational video series with proper CTA and release these videos through an email campaign with supporting text surrounding each video.
WALK - THROUGH VIDEOS
Walk-through video emails will work wonders, especially for Industries like real estate, architecture and civil engineering.
A PERSONAL "THANK YOU VIDEO
Involve video in your welcome email: Have your CEO or the face of the company record a thank you message and share In your welcome emails.
Not convinced? Drop by at our monastery and we will send you our sample video email.
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