THIS IS YOUR BRAIN ON A SLOW WEBSITE
HOW FAST is fast enough 57% of online consumers WILL ABANDON AFTER 3 SECONDS.
We want you to be able to flick from one page to another as quickly as you can flick a page in a book.
SO WE'RE aiming very, very at something like 100 MILLISECONDS.
HOW YOUR BRAIN perceives page load times
0.1 second Feels instantaneous.
1 SECOND Lets you think seamlessly.
10 SECONDS keeps your attention barely.
+10 seconds losses you slow websites lead to WEB STRESS.
Studies show that we have to CONCENTRATE upto 50% HARDER when using.............SLOW WEBSITES.
HOW YOUR BRAIN WORKS on a slow website
Human memory is a complex phenomenon that involves many parts of your brain. Here's a simplified version of what happens when you visit a web page.
FROM YOUR EYES...
When you visit a home page and click on a link, PHOTORECEPTOR CELLS in your eyes take all the visual information from the home page and send it...
TO YOUR ICONIC MEMORY...
Iconic memory, housed in your OCCIPITAL LOBE, is a brief holding tank for visual information. Your iconic memory is wiped clean in 100ms bursts. After 100ms, you forget almost everything you saw on the home page. Only very
few memories graduate to the next stage...
TO YOUR SHORT-TERM MEMORY
The surviving bits of visual information from the home page are stored mostly in your PREFRONTAL LOBE, but they decay fast. l In less than 10-15 seconds, L you've lost your train of thought and struggle to stay on task.
78% of users say they've felt STRESS OR ANGER while using a slow website.
44% of users say that slow online transactions make them ANXIOUS about the success of the transaction.
4% of people have THROWN THEIR PHONE while using a slow mobile site.