Business Intelligence Consumerization
Business intelligence is no longer only the domain of techies and data analysts, as a new generation of users who have grown up with the Internet, social media, and mobile technologies is demanding Bl data that is: Timely; Easy
accessed; Easily visualized. This trend is evident in a recent survey of BI and IT professionals, who describe their top priorities and challenges - many of which point to this growing consumerization of BI.
When asked, "What are your top 3 business intelligence priorities in the next 12 months?"
- The surveyed business intelligence professionals responded as follows: 1) BI in the cloud - 19.4%; 2) Deploy, upgrade, or replace a BI platform - 43.5%; 3) Predictive analytics - 42,4%; 4) Master data management (MDM) - 36.1%;
5) Performance dashboards and visualization - 63.4%; 6) Agile BI and user self-service - 39.3%; 7) Deploy or expand a data warehouse - 52.4%; 8) Other - 6.8%.
- This data shows that performance dashboards and visualization is the top priority of BI professionals, in large part because end users won't suffer the same eye-straining reports filled with tables and test that are the hallmark of
When asked, "What are your top 3 most significant challenges in business intelligence?"
- The surveyed business intelligence professionals responded as follows: 1) Data integrity - 51.3%; 2) Flexible reporting - 32.5%; 3) Scalable access - 19.9%; 4) Intuitive data analysis - 27.2%; 5) Too many BI tools - 14.1%;
6) Visualization capabilities - 25.1%; 7) Utilization in the organization - 30.4%; 8) Data governance - 36.1%; 9) Balancing user demands - 38.7%; 10) Data collection - 25.1%; 11) Other - 4.7%.
- The data above shows that data integrity is the biggest challenge for Bl professionals. As more access is being provided to more users, many companies are taking extra steps to ensure that broader access does not result in inaccurate
or corrupt data.
BI professionals were asked to rate the capabilities that are most important in a dashboard or a data visualization solution
- Here is what they said (keys: very important; somewhat important; not important): 1) Scale to support hundreds or thousands of users (very important - 37.5%, somewhat important - 42.5%, not important - 20%); 2) Display data in
real time or near real time (very important - 40%, somewhat important - 46.3%, not important - 13.8%); 3) Connect to and integrate multiple data sources (very important - 67.5%, somewhat important - 27.5%, not important - 5%);
4) Custom visualizations beyond simple charts and graphs (very important - 57.5%, somewhat important - 41.3%, not important - 1.3%); 5) Ad-hoc analytics (very important - 67.5%, somewhat important - 32.5%, not important -
0%); 6) Mobile support of iPad, iPhone, BlackBerry and Droid (very important - 37.5%, somewhat important - 50%, not important - 12.5%); 7) Visual appeal (very important - 55%, somewhat important - 41.3%, not important -
- Once again, the priorities of BI professionals are being influenced by end users who want easy access to a wide range of data sources, as well as self-service analytic capabilities.
- As you can see, this data shows that the modern BI landscape is focused on delivering more to end users: 1) More access; 2) More data; 3) More personalization; 4) More results.
This data is based on a survey conducted by Domo Technologies, Inc.