Canadian Beer: Why You Can Feel Good About Drinking It
- It's been part of our culture since 1668 when Jean Talon, intendant of New France, built Canada's first brewery in Quebec city.
- During the 19th century, British soldiers in Canada entitled to six pints of beer a day.
It's Good For Canada
- It pours $14 billion into our economy.
- 1.2% of our GDP comes from beer. It's how our economy gets... a head?
- We're among the world's top 10 beer exporting countries. We're willing to share, but only 17% of it. Because it's our beer, eh?
- Our brewers buy 360.000 tonnes of barley every year, providing employment for 3.000 farmers and agricultural workers.
- Your beer pays $818 million in salaries and wages for brewery employees and supports.
- 227.800 jobs created by the production, marketing, distribution and sale of Canadian beer.
- $4.3 billion in taxes paid to the government annually.
It's Good For You
- It's basically liquid bread. Moderate alcohol consumption is associated with reduced risk of heart disease and stroke. It has also been clinically proven to relieve thirst.
- It's rich in nutrients (vitamin C, protein, niacin, folate, thiamin, carbohydrates, vitamin A, zinc, riboflavin, iron, vitamin B6, calcium, antioxidants)!
- Canadian beer is good for the great outdoors: 1) Not only does it complete any cottage or camping experience, it's also good for the environment: 97% of beer bottles are reused by our brewers (that's the highest rate in the world!).
Even the barley is reused. It's recycled into meat (as animal feed) making beer an even more important part of your BBQ; 2) 50% less energy is used in beer production today compared to 1990. Water usage has also gone
down by 50%, which means more beautiful nature to enjoy with your brew.
- Canadian beer is good. Actually, it's great. Awesome. Epic, even.
- Please enjoy it responsibly. Along with majority of Canadian adults who: 1) Drink in moderation; 2) Keep it away from minors; 3) Never drive drunk; 4) Cheers!
Brewers Association of Canada - brewers.ca | ACART - an Acart.com | Change Marketing Infographic.