If Your Blog Were A Beer. What Kind Would You Be? | What Favor Is Your Blog?
- Just like beer, we all consume a lot of blog content.
- There are hundreds of millions of blogs in the world, including 175 million on WordPress and Tumblr combined and nearly 20.000 different types of beer.
- Strangely enough, we consume blogs and beers at about the same rate.
- Each week the average American has 4.2 drinks of beer & reads 4.1 blogs.
* Of course we have no way of knowing whether those activities are happening simultaneously.
- If your blog were a beer, what kind would it be? Let's explore this silly metaphor and imagine your blog in a pint glass....
- The light beer. The basic lager. The domestic microbrew. Labels may vary, but the taste is pretty much the same. Often found in red plastic cups. Some people live Miller Lite. They're brand loyal, just like some of your readers. But
taste your last few posts. Do they read like a lot of other blogs? could they have been written by anyone? If your blog tastes like water, that's not a good thing. Your blog should sound like you. It should have a personality and style of
- Make your blog a microbrew with a label and flavor that distinguishes itself from the big guys.
- The Corona. A variation on the lager, every sip (or read) is refreshing and the lime on top is an occasional interview, podcast or infographic to add flavor. The perfect mix of "makes you think" and "lets you relax" all together in one
easy to read blog.
- The IPA. Ales are flavor. Sometimes they're so hoppy, they make your face pucker. You feel them as much as you taste them. These are the blogs that make you feel something. They have an option. They's not shy. They have
passion and a natural voice. They know who they are, and they take a stand. Sometimes they're negative. Sometimes they're personal.
- The Stout. Ah, the heavyweights of the beer world. for most of us, a stout beer isn't casual, everyday thing. Drinking a big glass of alcoholic black liquid is always deliberate act. These are the practical, no-nonsense blogs with heavy
content. The stouts are the big how-to posts, the well-researched reference pieces, and the 2.500 word epic posts. They may be slower to pour and people don't want them every day, but these posts get bookmarked, and these
newsletters get saved.
- A cold draft is great. But if your blog is one giant keg of the same stuff, visitors might get bored. Even if visitors love what you have on tap, it's still good to have some variety. Keep some microbrews in the fridge and mix it up!: 1)
find new brewmasters! Invite guests to post on your site. They'd bring new content and maybe a new audience; 2) Try something seasonal! Change the topics and tone based on what's happening; 3) Give your patrons the beer
they desire! If your analytics (and their bar tab) show they like a certain flavor, make sure to keep it in the rotation.
- Drunk with content. If blogs were beer, we'd all be hammered. There are tens of millions of blogs on the Internet. All that content makes it harder. This is why it'd do important to use your own voice (IPAs) and to sometimes publish
something substantial (Stouts). The web doesn't need another Bud Light!
- Keep it flowing. Whatever you do, maintain a regular frequency of frosty cold blog posts, even if it's monthly or quarterly. If your blog is tapped out, you might your regulars quenching their thirst at another bar.
Presented by: Visually; Orbit Media Studios; Spin Sucks | Sources: http://www.tumblr.com; http://en.wordpress.com/stats; http://didyouknow.org/beer; SpinSucks.com - Beer Blogging: If Your Blog Was A Beer - by Andy Crestodina;
Gallup.com - Majority in US Drink Alcohol, Averaging Four Drinks a Week - by Lydia Saad; Slideshare.net - The Science of Blogging - by Dan Zarella.
To get a project started like this one, visit marketplace.visual.ly.