The Coffee Facts by The Coffee Club Belgium
Daily consumption of coffee worldwide - 1600 million cups a day.
2nd most popular drink in the world after water.
Commonly used beans Arabica (mild taste, less caffeine, grown at high altitudes) vs. Robusta (bitter taste, 2x more caffeine, grown at low altitudes).
65% of coffee consumption takes place during breakfast hours.
We were the 1st coffee house chain to sell fair trade coffee in Belgium.
125 million people depend on coffee for their livelihoods.
The bean belt coffee producing countries.
Top 5 consumers: US, DE, JPN, IT, FR.
Global sales of fairtrade coffee - 88.000 tons.
530.000 farmers benefit from fairtrade.
The coffee club's fairtrade blend (20% - Tanzania Robust, 80% - Guatemala Arabica)
Fairtrade & coffee. From bean to cup
Seeds -> cherries -> picking or stripping -> dry or wet method -> cooperative warehouse fair trade -> trader -> exporter -> java coffee roaster -> the coffee club coffee
Plantation ->harvesting -> preparation.
Fair price selling -> sacking -> transportation.
Roasting & serving
Quality control -> storage - roasting of the beans -> preparation of your coffee by our baristas.
I Like The Coffee Club.