The Deceitful Aisles
... How to Navigate Supermarket Spending Traps...
Marketing is all around us. While some campaigns are shamelessly direct, others are much more subtle, barely noticeable to the naked eye. At the supermarket, these obvious tactics and secret tricks perfectly synchronize to make most shoppers defenseless against excess spending. Here we reveal the popular traps most grocery stores set to catch the green in your wallet.
- #1 Music: Studies have shown that music can affect your purchasing habits. Slow music makes you take your time and spend more money, while classical music encourages you to buy more expensive items.
- #2 Bulk sales: These deals are just ploys to get you to spend more. If you see a "10 for $10" sign, you’re likely to buy 30-100 percent more than you normally would.
- #3 Store layout: The dairy department and other essentials are usually in the back of supermarkets. This makes you walk through the entire store to get what you need.
- #4 Checkout: This is the most profitable area of the supermarket. Glossy magazines and shiny candy bars entice you to throw a last-minute 4: item or two into your cart.
- #5 Flowers up the front: The floral department is also placed near the front to give you a nice whiff as you enter the store.
- #6 Shopping cart: This handy invention, designed in 1938, encourages you to buy more. How convenient!
- #7 Sample stations: These freebies are only there to get you to buy something you wouldn’t otherwise.
- #8 Strategically placed bakery: Supermarkets place the bakery department near the entrance, hoping the smell of baked goods will activate your salivary glands and entice you to buy.
- #9 Eye candy: Candy and other treats are purposely placed at children’s eye level, causing plenty of temper tantrums (that can only be cured with a purchase).
- #10 Shelf placement: More expensive items are placed at eye level. For example, brand-name cereals are typically placed on middle shelves, while healthier options are at the top and cheaper cereals are at the bottom.
The 411 on supermarkets
- Did you know the average shopper ends up tossing 12 percent of what they buy? To avoid wasting products and money, make a list of items you need and stick to it.
- Wednesday. Don’t like crowded supermarkets? Go on a Wednesday; it’s the least crowded day of the week.
- Coupon. Use coupons. Check store or manufacturers’ coupons ahead of time to save major bucks. Many are available online or via mobile to make coupon use easier than ever!
- To stay healthy, shop the perimeter of the supermarket. Fresh fruit and veggies as well as other healthier options can usually be found outside the aisles.
SOURCES: rd.com | businessinsider.com | gma.yahoo.com