The Scale Of Starbucks
Taking its name from a character in Herman Melville's classic, Moby Dick, Starbucks has grown from its humble beginnings (a single location in Seattle) to the world's largest coffeehouse. With over 16.000 stores worldwide,
spanning 50 countries, Starbucks has achieved a world presence rivaled only by America's fast food chains.
Things you didn't know about Starbucks
- Originally purchased by Howard Schultz for $3.8 million, Starbucks brought in $10.71 billion in the fiscal year of 2010.
- Starbucks currently operates over 16.000 locations across the globe, including stores in Africa, Thailand, Hong Kong, Saudi Arabia and elsewhere.
- One third of Starbucks locations are outside of the USA.
- Prior to the real estate crash, Starbucks was opening 6 new locations every day. Now they only open about 2 or 3 a day. Currently employing around 137.000 workers, the Starbucks workforce now exceeds the population of
- In 2011, Starbucks introduced a third revision of its famous logo, removing all text and focusing on the Siren emblem.
- They also introduced a new mobile payment app, allowing customers to order and purchase coffee using their cell phones.
- In 2011, Starbucks introduced America to its biggest cup size yet, the Trenta cup: 1) Short - 8 oz.; 2) Tall - 12 oz.; 3) Grande - 24 oz.; 4) Trenta - 31 oz. (more than 2 tall cups).
- Holding 31 fluid ounces, Trenta is larger than a human stomach at rest.
- In 2008, Starbucks announced it now offers 87.000 drink combinations.
- Starbucks was the first brand to have 10 million fans on Facebook.
- There are still 2 McDonald's locations for every Starbucks on Earth.
The End | Information provided by: www.OnlineMBA.com | References: http://www.womansday.com/articles/food/recipes/9-things-you-didn't-know-about-starbucks; http://voices.washingtonpost.com/compost/2011/01/trenta