"The World Wine and Spirits Market with a Look Forward to 2016" is the latest study commissioned by VINEXPO, the international wine and spirits exhibition, from consultancy IWSR (International Wine and Spirit
Research), to find trends in world wine and spirits consumption, production and trade trends, as well as a five-year forecast up to 2016. The study covers 28 producer countries and 114 wine and spirits markets. In its 11th
year now, the WINEXPO study has become a standard reference for wine and spirits professionals. Launched in 1971, the IWSR database constitutes the widest, most-accurate and most-detailed body of information on
the world market of alcoholic beverages.
- World wine consumption on the rise. Worldwide consumption is still, light wines (i.e. with less than 15% alcohol content) and sparkling wines is increasing: 1) 2007-2011 - 267 million acres; 2) 2012-2016 forecast -
287 million acres; 3) 2007-2011 - 32 billion bottles; 4) 2012-2016 forecast - 24.48 billion bottles; 5) 2007-2011 - +2.8%; 6) 2012-2016 forecast - +5.3%.
- Growth is faster than sparkling wines. In 2011, sparkling wines accounted for 7.7% of all wines consumed in the world: 1) In 2007-2011, consumption of sparkling wines rose 4.17%; 2) While, consumption of still,
light wines grew by 2.72%.
- Spirits revenue is growing fast: 1) Revenue from spirits sales worldwide increased 43% over the five years from 2007 to 2011, while volumes sold increased 32.64% over the same period; 2) However, Asia accounted
only for 48.6% of revenue from spirits sales worldwide, while consuming 61.5% of the total world volume. However, the move to embrace more upmarket products observed especially in China continued.
- Sales soar for costlier wines (priced higher than 410 per bottle). These wines accounted for 21.35 million cases in 2011. Growth forecast for 2012-2016: 1) Wines costing more than $10 - 29.93%; 2) Wines costing
between $5 and 410 - 9.99%; 3) Wines costing less than $5 per bottle - 2.77%.
- What the world consumed. Vodka consumption levelled out, while rum and brandy continued to grow. The consumption pattern in 2007-2011: 1) Vodka - ↓4.93%; 2) Brandy -↑23.24%; 3) Cognac and Armagnac -
↓0.92%; 4) Rum - ↑22.32%.
- Europe is drinking less. For the first time in 15 years, German and British wine consumption decreased between 2007-2011: 1) Britain - ↓4.07%; 2) Germany - ↓2.73%; 3) Spain - ↓19.67%; 4) France - ↓7.13%;
5) Italy - ↓2.51%.
* Excluding Cognac, Armagnac.
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