Does Email Marketing Data Deserve The Same Protection As SS #’s?
- 40 billion would account for every man, woman and child on Earth nearly 6 times over!
- Each year, Epsilon, the world's largest permission based email marketing provider send more than 40 billion emails.
- April 2011: Due to large numbers of email data breaches in April 2011, The Online Trust Alliance recommended companies give the same protection to customer email addresses that they do to Social Security Numbers
and other personal information.
- In May 2011 a New York Yankees ticket rep revealed the email addresses, along with personal information, of more than 20.000 season ticket holders. That's about the equivalent to the population of Gallup, New
- In May 2011, an unencrypted email was sent by a contractor at the Interior Department's National Business Center. This data was exposed for 60 seconds with no indication of interception - exposing the personal data of
more than 4.000 SEC employees. Population: 1) Riddle, OR ! 1k.; 2) Cold Spring, NY ~ 2k.; 3) Nyssa, OR ~ 3k.; 4) Securities & Exchange Commission Leak ~ 4k.
- Because the data had not been encrypted 77 million member were to target of an attack on the Sony Playstation network. Personal information such as player's names, addresses, birth dates, emails, passwords and log-in
names were exposed.