How draw something (the world's fastest-growing mobile game). Blew up without blowing up.
From a standing start. Draw Something from OMGPOP was downloaded 50 million times in 50 days. Billions of drawings have been created with more than 3,000 new ones added every second. From 6 database servers to over 90, Couchbase NoSQL database technology enabled this growth, without a second of game downtime, and with sustained sub-millisecond latency for database reads and writes.
This is what going viral looks like.
Never has a game grown so quickly. Draw Something reached #1 on the Appstore and Android Market within a month of launch with celebrity endorsements spurring over 50 million downloads.
- Feb. 06, 2012 - Draw Something released.
- Mar. 01, 2012 - cast member of Jersey Shore tweets about Draw Something.
- Mar. 05, 2012 - Draw Something is the #1 downloaded app in the iTunes store.
- Mar. 08, 2012 - Miley Cyrus tweets "It's official, I'm addicted to Draw something."
- Mar. 23, 2012 - Draw Something is acquired by Zynga.
Millions of users. Draw something daily active users.
- Week 2 - 1 million.
- Week 4 - 2 million.
- Weeks 6 - 11 million.
- Week 8 - 15 million
Billions of drawings (total # of drawings).
- Drawings per second.
Week 1 - 50.
Week 3 - 333.
Week 5 - 1500.
Week 6 - 3000.
One non-stop database. Zero game downtime.
To accommodate the skyrocketing growth, their Couchbase database was continuously and easily expanded from 6 to over 90 servers without ever taking the game offline.
- # of services
Week 1 - 6
Week 2 - 6
Week 3 - 6
Week 4 - 18
Week 5 - 54
Week 6 - 72
Week 7 - 90
In the face of all this growth, database transaction latency stayed consistently well below f a millisecond, which means happy, entertained users!
- Rank 1 - week 4 | Mar. 5
- Rank 3 - week 3 | Feb. 27
- Rank 24 - week 1 | Feb. 13
SOURCES: Couchbase.com | pcmag.com/article2/0,2817,2402620,00.asp