Marketing Artists vs. Marketing Scientists
In recent years, technology has transformed marketing into an accountable, data-driven department, capable of testing, measuring, and optimizing campaigns to perfection. Marketing scientists, or marketers focused on
operations, have taken their place next to the traditional marketing artists, changing the way the modern marketing departments operate. Let’s take a look at what both sets of marketers bring to the table.
- Marketing artists: 1) Philosophy: Marketing is about engaging with your customers on an emotional level; 2) Quoted saying: "I think this will really resonate with our audience"; 3) Favorite tools: Wordpress; Photoshop;
Twitter; Email; 3) Strengths: Creative; Innovative; 4) Typical projects: Email campaigns; Content creation; Thought leadership.
- Marketing scientists: 1) Philosophy: Data is the key to improving marketing accuracy and effectiveness; 2) Quoted saying: "Here are the ROI numbers for that last campaign"; 3) Favorite tools: Pardot; Excel; Analytics;
Adwords; 4) Strengths: Organized; Detail-oriented; 5) Typical projects: Forecasting; Lead management; Reporting & analytics.
- A perfect combination. While artists and scientists are both tremendous assets, it is the alliance between the two that will push marketing departments forward. The combination provides marketing departments with the tools
and structure to deliver only the best marketing to our customers and accurately tie campaigns back to ROI.
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