Mom-In-Chief: American Mothers Veto Unhealthy Foods And Get Serious About Nutrition
According to the latest survey by Fleishman-Hillard and TheMotherhood.com, 2013 is the year American moms are drafting a resolution to change their food-buying habits. We take a look at how moms plan to grocery shop and meal-
prep in the healthy aisle.
- 53% of American mothers plan to start cooking healthiest meals for their families.
- 29% want to buy less processed food in 2013.
- More than half of the moms surveyed said that while they reduced their purchases of snacks, sugar, processed foods, soda, and carbohydrates last year, this year they plan to do more.
- 50% said they read more food labels now than they have in the past.
- 29% said they want to buy more organic foods in 2013.
Planning is key
- Moms indicated that saving money and getting organized are their top priorities this year.
- 78% said they want to save more money on groceries.
- 67% would like to be more organized in their weekly meal planning.
- 51% would like to pre cook meals and freeze them.
- 41% said they want to be more organized in how they shop.
- 33% said they want to make fewer trips to the grocery store.
- Leaning on the cloud. Moms revealed that the Internet plays a major role in their kitchen and buying habits.
- More than three-quarters of moms watch food programs on TV and read food-related websites. Top food-related sites moms visit the most: 1) Allrecipes.com - 25%; 2) Pinterest - 19%; 3) Foodnetwork.com - 15%.
- Moms are clearly educating themselves about nutrition, dedicating more time to organizing meals, and doing research before heading out to the store. Planning ahead can also help moms save money, which is a must for most
families.This survey trend shows Americans are aiming for a healthy trajectory in 2013, and moms’ executive orders are leading the way.
CouponCain.com | Sources: Fleishmanhillard.com.