How Draw Something (The World's Fastest-Growing Mobile game). Blew Up Without Blowing Up
From a starting start, Draw Something from OMGPOP was downloaded 50 million times in 50 days. Billions of drawings have been created with more than 3.000 new ones added every second. From 6 database servers
to over 90, Couchbase NoSQL database technology enabled this growth, without a second of game downtime, and with sustained sub-millisecond latency for database reads and writes.
This is what going viral looks like
Never has a game grown so quickly. Draw Something reached #1 on the Appstore and Android Market within a month of launch with celebrity endorsements spurring over 50 million downloads.
User data, number of users, millions of users.
- Feb. 06, 2012. Draw something released.
- Mar. 01, 2012. cast member of Jersey Shore tweets about Draw Something.
- Mar. o5, 2012. Draw Something is the #1 downloaded app in the iTunes store.
- Mar. 23, 2012. Draw Something is acquired by Zynga.
Draw somethings daily active users
- Week 2 - 1 million.
- Week 4 - 2 million.
- Week 6 - 11 million.
- Week 8 - 15 million.
Billions of drawings
- Total # of drawings
Week 3 - 10 million.
Week 4 - 20 million.
Week 5 - 500 million.
Week 6 - 2 billion.
- Drawings per second
Week 1 - 50.
Week 3 - 333.
Week 5 - 1500.
Week 6 - 3000.
One non-stop database. Zero game downtime
To accommodate the skyrocketing growth, their Couchbase database was continuously and easily expanded from 6 to over 90 servers without ever taking the game offline.
- Number of servers
Week 1 - 6.
Week 2 - 6.
Week 3 - 6.
Week 4 - 18.
Week 5 - 54.
Week 6 - 72.
Week 7 - 90.
In the face of all this growth, database transaction latency-stayed consistently well below a millisecond, which means happy, entertained users!
- Rank 1 - week 4 | Mar. 5.
- Rank 3 - week 3 | Feb. 27.
- Rank 24 - week 1 | Feb. 13.
Sources: Couchbase | pcmag,com/article2/0,2817,2402620,00.asp