Designing The College Football Experience
With more fans attending college football games than ever before, stadiums are being renovated at a rapid rate to improve the fan experience, leading designers to consider trends that will shape the college football stadiums of the future.
An active fan base
- According to the NCAA, there are more college football fans than ever before, with nearly half of all fans actually attending a football game: 1) 103 million college football fans in US; 2) 49.7 million fans attended a college football game in
a stadium in 2012.
NCAA FBS Stadium opened/renovated in last 5 years
- Motivated by the growing fan base, evolving fan expectations and conference realignment, between 2009-2014, 51 of the 120 FBS schools (43%) have undertaken and will complete stadium projects: 1) 2009 - 9; 2) 2010 - 7; 3) 2011 -
4; 4) 2012 - 12; 5) 2013 - 11. 11 will open in 2014.
What makes an ideal college football stadium?
- In turn, designers are considering how to develop the ideal stadium environment. Here are four trends impacting design:
- #1 A design reflective of the context and sense of place are key. Whether on campus or off, the modern college football stadium must reflect the unique culture of the campus and community.
- #2 Connectivity between the community, the stadium, the campus and the fans is essential. Within the stadium, fans should feel connected to one another through social gathering spaces.
- #3 The best designs capture the pride and tradition that makes college football such a special experience while making room for traditions not yet discovered.
- #4 The evolving fan experience means that experiential elements, technology, premium seating, exclusive content and interactivity must drive design along with tradition.
POPULOUS - www.populous.com/collegefootball | Data gathered from NCAA.org and Wikipedia.