Game of Phones: Google Play Ss Sallying, But iOS Continues To Reap More Gold
- iOS strong in Asia. Asia's undying hunger for downloads keeps growing.
- Top 3 countries by downloads: 1) iOS: US - 28%; China - 18%; Japan - 7%; Rest of world - 47%; 2) Google Play: US - 35%; UK - 10%; Germany - 6%; Rest of world - 49%.
- War on three fronts. More than 60% of revenues come from three countries.
- Top 3 countries by revenue: 1) iOS: US - 42%; Japan - 10%; UK - 8%; Rest of world - 40%; 2) Google Play: US - 45%; UK - 11%; Japan - 10%; Rest of world - 34%.
- Googles eyes new lands. Google Play sees riches rising in Brazil.
- Fastest growing countries by revenue (year by date): 1) iOS: Japan - 22%; Russia - 17%; US - 13%; France - 12%; 2) Google Play: Brazil - 88%; Japan - 23%; Russia - 20%; US - 19%.
- iOS reaps more gold. iOS revenues more than double those of Google Play.
- Worldwide revenue share by platform: 1) iOS - 71%; 2) Google Play - 29%.
- Platforms growing stride for stride. Google failing to close the gap in worldwide revenues.
- Revenue growth by platform (year to date): 1) iOS - 14%; 2) Google Play - 14%.
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The Math Behind - The App Stores, App Annie | (c) 2012 App Aniia Ltd. All rights reserved.
All data taken from App Annie Intelligence. iOS and Google Play Android worldwide.
1. "Top 3 Countries by Downloads" represents the percentage market share of worldwide iOS & Google Play downloads for April 2012.
2. "Top 3 Countries by Revenue" represents the percentage market share of worldwide iOS & Google Play revenue for April 2012.
3. "Fastest Growing Countries by Revenue" represents the fastest growing major countries in the world (defined as the Top 10 countries by revenue) for iOS and Google Play from January to April 2012.
4. "Worldwide Revenue Share by Platform" represents the percentage of combined total platform revenue across iOS and Google Play for April 2012.
The definition of "worldwide" here represents the following comparable countries: Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, China, Egypt, Finland, France, Germany, Hong Kong, India, Indonesia,
Italy, Japan, Malaysia, Mexico, Netherlands, Philippines, Poland, Russia, Singapore, South Africa, South Korea, Spain, Sweden, Switzerland, Taiwan, Thailand, Turkey, United Kingdom, United States, Vietnam.
Revenue and paid download data for Google Play does not include China, Taiwan or Egypt as they do not monetize on this platform.