Property Snakes & ladders
Eighty percent of the public think that there is a "housing crisis" in Britain. Using the well known board game, our graphic illustrates a selection of key findings relating to the crisis from Ipsos MORI polling for a range of clients. Our
commentary on the findings follows below.
- Agree there ts a "housing crisis" in Britain - 80%.
- Would support new development if helped to create jobs locally - 61%.
- Oppose government spending less on housing benefits if leads to homelessness - 60%.
- Think building new homes is best way of boosting British economy (top of list of 6 options) - 40%.
- Think government should spend more on housing benefit - 21%.
- Social tenants did not know whether or not they had the right to buy (May 2012) - 20%.
- Looking to buy as first time buyer in next twelve months - 1%.
- Agree "Government should give more attention to the issue of housing" - 82%.
- Renters who believe will never be able to afford to buy - 59%.
- 78% of 118 MPs report receiving contract from constituents about housing (top issue).
- Think 1/4 or more of England already developed (real figure is 10%) - 63%.
- Agree "having a mortgage is more risky than if used to be" - 58%.
- Expect average UK house price to be higher in 12 months - 38%.
- Expect average UK house price to be lower in 12 months - 18%.
- Private renters expect to be in the same tenure in 2 years time - 77%.
- HAs who think tenants know "hardly anything/nothing" about welfare reform - 57%.
- Say "it is in poor condition" applies to their home - 4%.
- "If had free choice" would choose to buy rather than rent - 85%.
- Agree there is a "housing crisis" in local area - 45%. Disagree "more new homes need to be built in my local area".
- Support new development if it means affordable housing for locals - 66%.
- Identify raising a deposit as main barrier to buying - 55%.
- "If had free choice" would choose to rent rather than buy - 15%.
- Expect private sector rents to be lot/little higher in 12 months - 67%.
- Agree past development has "changed character of area for worse" - 34%.
- Think government should spend less on housing benefit - 27%.
- Think next 12 months will be a good time to buy property - 53%.
- Think next 12 months will be a bad time to buy property - 33%.
- Expect private sector rents to be "a lot" higher in twelve months - 13%.
- Spontaneously identify housing among most important issues facing Britain (2012 average) - 8%.
- Agree "my home is suitable for my current needs" - 89%.
- Renters who consider themselves house proud - 72%.
- Agree "more new homes need to be built in my local area" - 52%.
- Agree "already enough development here" - 49%.
- Private renters interested in shared ownership - 29%.
- Say "too small, lacks space" applies to their home - 12%.
- Want house prices to rise by 15%+ in 2013 - 9%.
- Say are satisfied with their home - 91%.
- Agree "it will be harder for children of today to buy/rent than it is for me" - 90%.
- Think next 12 months will be a bad time to sell property - 71%.
- Support simplifying local planning decisions making it easier to build new local homes - 51%.
- Disagree past development has "changed character of area for worse" - 31%.
- Want house prices to fall by 15%+ in 2013 - 10%.
Our graphic illustrates the challenges and opportunities public opinion presents to those tackling the housing crisis. For example, compare the 80% and 45% squares. The public senses a national crisis but less so a local one. Indeed, the
overwhelming majority are content with their homes (see squares 89% and 91%), and many don’t see supply as an issue. See square 45% again where this percentage disagree that more new homes need to be built locally.
Further compare this with 49% and 63%; nearly half the public think there has already been over-development locally and most overestimate how much of the country Is already built upon.
The crisis may be more about future prospects to meet aspirations (see 90% and 85% squares) and worries about "Generation Rent". But compare the 9% and 10% squares. Almost the same proportion want sharp house price rises as
want falls in 2013, highlighting a crisis affecting different people differently. Finally, the 82% and 40% squares show that housing is a priority for Government attention, so too is building homes over other infrastructure projects. But
these, and the sense of crisis, sit far above the 8% square. Of course, our graphic only touches the surface of a crisis which plays out differently by age, area and tenure. We will, for example, learn more this year from our evaluations
of the impact of welfare reforms on the private and social rented sectors. And we know that many local authorities and housing associations are also collecting evidence to shape their response to the crisis. Locally as well as nationally,
it will be important to understand and incorporate public sentiment to help find the best solutions. Leaving too much to market forces and hoping that nimbyism won’t prevail is unlikely to be enough to take us beyond crisis talk.
Sources. This graphic uses data from the Ipsos MORI Issues Index, Ipsos MORI Political Monitor, Ipsos MORI Summer 2012 MPs Survey, and surveys for a range of clients including Halifax, Channel 4, British Property Federation,
Inside Housing, Catalyst Housing Limited, Department for Communities and Local Government, and the National Housing Federation.
Survey fieldwork dates range from November 2011 to January 2013 | Graphic design by Tom Warren | Follow Ipsos MORI online: Twitter; Facebook; LinkedIn; YouTube.