The Power Of Pigskin
- Americans are increasingly using their mobile devices to follow football.
- Brands can reach the growing football demographic through smart, strategic mobile advertising campaigns.
- Female football fans make up a lucrative purchasing group that brands should target.
When we're not watching it, we're playing Fantasy football or talking about it via social media channels
- 6.939.754 - total number of mentions of football in news, blogs, Twitter and forums from February 7, 2012 to July 23, 2012... football's offseason.
- 55% - Americans that follow professional football.
- 35.000.000 - North American Fantasy Sports players.
Don't forget the female fan
- Football just for men, and with the purchasing power that women hold, brands should consider who they're targeting with their messaging.
- $4.3 trillion - amount of US household spend that women control (about 73% of the $5.9 trillion in US consumer spending).
- 125% - increase of NFL merchandise sold to women, year over year, from January 2010 to January 2011.
- 73% - US women who visit leading social networks. Neilson Vice Chair Susan Whiting said that women are also more likely to follow brands.
- 170.3 minutes - average minutes spent monthly by US females on mobile retail apps (compared to just 96.7% for men).
The rise of mobile
- With the millions of eyes that follow football, mobile is becoming a prime vehicle to reach consumers.
- Of those that watch sports on mobile devices, 65% watch football
- $20.6 billion - amount mobile ad spending is expected to be in 2015, a 624% increase over 2011.
- 292 - current number of football apps.
- 31% of consumers said their preferred shopping method is through mobile or tablet.
Sources: IMRE Sports Survey Conducted by Harris Interactive, harris Interactive, Boston Consulting Group, SportsBusinessDaily.com, IPSOS, 5Loom, MobiThinking.com, Millennial Media, Marin Software, Neilson,