THIS IS YOUR BRAIN ON FEAR
It's time for that product presentation. The neural pathway of fear begins with sensory data: stepping onto the stage, seeing the bright lights, hearing the noise of a packed house on Demo Day.
Sensory data is gathered and relayed through the brain stem to the...
Thalamus, essentially a giant switchboard that directs information to other parts of the brain.
Hypothalamus, where the fight-or-flight response is activated. Messages are send to the kidney adrenal glands, which release stress hormones.
Hippocampus, sensory cortex and amygdala, areas of the brain that establish situational and emotional context and officially deem the situation as fearful.
Frontal and temporal lobes, higher cortical areas where experiences of dread occur, release chemicals like dopamine that can cause panicked, irrational behavior.