Marketing Music: How Brands Affect Bands
As music and marketing continue to drift closer together, it's become difficult to gauge how sponsors are affecting the music they support. It's a symbiotic relationship with its own set of risks, but can be filled
with rewards for both brands and artists. GMR marketing polled more than 500 people about sponsorship and music to see what the public thought, and here's what they discovered...
Fans don't fear brands
Most people don't mind a little brand-on-brand action. Two out of three voters said sponsors help artists, rather than exploit them.
- Help - 68%.
- Exploit - 32%.
Music moves the masses
Breaking news: Sex doesn't sell! At least not like music does, 75% said it would be harder to go a week without music than a week without sex. By gender, 92% of women prefer their music compared to just
55% of men.
- Music - 75%.
- Sex - 19%.
- Beer - 6%.
Find it online
What happened to the days when kids would just sit around the record player and share their favorite tunes? The Internet, that's what. nearly half of voters said the Internet is a better way to discover new
music than consulting their friends. Voters over 35 still prefer their friends.
- Film/TV - 21%.
- Friends - 31%.
- The Internet - 48%.
Commercials do catch on
If they like the music, who's complaining? 69% say they've been introduced to a song they like by a commercial. For teens, that number is significantly higher at 88%.
- have been introduced to new music - 69%.
- Have not been introduced to new music - 31%.
Polling results powered by SodaHead.com (http://www.sodahead.com/survey/featured/survey-gmr/).
Total votes: 519, 556, 593, 559.
Visit GMR Marketing for more on music and brands (http://www.gmrmarketing.com/ignitionsessions).