Survival Guide For Engaging Fans And Building A Career In Music
- Landscape by indie musicians to build their careers.
Data: Next Big Sound; HootSuite; Official.fm; Google Analytics.
Engagement: MobBase - You Mobile Fanbase; SonicBids; FanBridge; Bands In Town; BandPage.
Commerce: BandCamp; Square; BigCartel; TopSpin.
- Meanwhile, fans are going mobile and artists should too...
- By 2014 mobile Internet usage will exceed desktop usage.
5.9 billion people worldwide are mobile phone users (87% of the world's population).
Smartphone sales are up 63.1% from 2010 (488.5 million units were sold in 2011).
The number of Android & iOS users increased from 39 million in 2011 to 84 million in 2012.
iPhone sales outpace the human population (378.000 sold in one day vs. 371.000 born in one day).
The number of U.S. smartphone users surged from 38% in 2011 to just 50.4% in 2012.
42% of mobile phone users use their phone to engage with music.
The average smartphone user spends 56 minutes per day using apps and the mobile web.
Mobile commerce is expected to reach $119 billion by 201, a 1300% increase from 2011.
- It's undeniable that artists need to connect with fans on mobile devices. MobBase makes this quick and easy. For free.
MobBase - www.mobbase.com.
Sources: http://blog.nielsen.com/nielsenwire/online_mobile/mobile-apps-beat-the-mobile-web-among-us-android-smartphone-users; http://gigaom.com/2010/04/12/mary-meeker-mobile-internet-will-soon-overtake-fixed-
internet; http://ansonalex.com/infographics/what-happens-online-in-1-day-statistics-infographic; http://blog.nielsen.com/nielsenwire/online_mobile/who-owns-smartphones-in-the-us;
http://www.abiresearch.com/press/1605-Shopping+by+Mobile+will+Grow+to+; http://www.digby.com/mobile-industry-resources/mobile-industry-statistics; http://www.biztechday.com/mobile-stats-2011-91-use-mobile-
phones-to-socialize; http://mobilethinking.com/mobile-marketing-tools/latest-mobile-stats; http://blog.nielsen.com/nielsenwire/?=31891.