HOW PEOPLE ARE CONSUMING MUSIC
2013 music industry report: In 2012 global sales rose for the first time since 1999
$16.5 billion in revenue: upto 0.3% in 2011
$5.35 billion in revenue:After sales slipped last year the us music industry expects its revenues to grow to this much in 2013.
Subscription-based offerings such as Spotify, Rhapsody, and muve Husk, appear to be more promising for the music industry than music download Services like ITUNES.
In 2012, the number of subscribers to services Ike these grew by 44 Percent to 20 million.
FROM A FRIEND ARE MOST LIKELY TO INFLUENCE PURCHASE DECISIONS
54% are more likely to make a purchase based off a positive recommendation from a friend.
25% are more likely to purchase based off a music blog/Chat rooms.
12% are more likely to make a purchase based off an endorsement from a brand.
MUSIC PLAYER APPS
ARE MOST PRELEVANT,FOLLOWED BY MUSIC AND RADIO STORE APPS
54% have music player apps on smart phone
47% have radio apps on smart phones
26% have music store app on smart phones
DIGITAL MUSIC IS SEEN AS A SLIGHTLY BETTER VALUE THAN A PHYSICAL CD
63% OF PURCHASERS IDENTIFY DIGITAL ALBUMS AS VERY FAIRLY GOOD VALUE
61% IDENTIFIES DIGITAL TRACKS AS A FAIRLY GOOD VALUE
55% IDENTIFY PHYSICAL CDS AS A FAIRLY GOOD VALUE
YOUNG CONSUMERS WHO DO BUY DIGITAL TARCKS
ARE MORE LIKELY TO PURCHASE NEW MUSIC IMMEDIATELY AFTER iTS RELEASE
36% OF TEENS BOUGHT A CD LAST YEAR
51% OF TEENS PURCHASED SOME KIND OF MUSIC DOWNLOAD.
18 TO 24 YEARS OLD ARE MOST LIKELY TO ATTEND A MUSIC EVENT
30% ATTEND ONCE A MONTH
7% ATTEND ONCE A WEEK
DATA FOR MUSIC 360 WERE COLLECTED VIA 3,000 ONLINE CONSUMER SURVEYS USING NIELSEN'S PROPRIETARY, HIGH-QUALITY [PANEL IN THE UNITED STATES. TOPICS ADDRESSED IN THIS STUDY
INCLUDE: WHERE/WHEN MUSIC IS CONSUMED, THROUGH WHICH DEVICE(S),APPS AND SERVICES:DIGITAL VS. PHYSICAL PURCHASES; THE PROCESS OF DISCOVERY, AND HOW/WHEN DISCOVERY
CONVERTS 10 PURCHASE: INSIGHTS AROUND SPENDING, SHARE OF WALLET, AND RETAILER PREFERENCES: LIVE EVENTS; AND MUCH MORE.