Music Startups 2012: Who's The Next...
With rumours of a Spotify iPad app circulating the web, the company's success is undeniable. But before making it to these dizzying heights in the states. Spotify began as a little startup in Europe. Many music-based startups begin
their existence in Europe because of the strict music regulations in the US. If they are successful however, they may make the move across the pond. So taking a look at the hype on the other side of the Atlantic. Who will be the next
What's so special about Spotify?
- Founded: 2009.
- Country: USA.
- Alexa Global Rank: 1.688.
- What it does: Spotify is a music streaming service available on computers, tablets and phones. 2 years after its initial launch it already had 10 million users and it is going from strength to strength. Spotify offers of services from free
accounts to paid subscriptions. In January it had 3 million paying subscribers.
- $: Between its initial European launch and its US launch. Spotify raised an impressive $189m. A recent report has suggested that Spotify has suggested that Spotify are now looking for a staggering new valuation at around $3.5 billion.
- Referring domains: 52.314. Weezevent's 1.804 in comparison. Referring domains show how many other websites have posted a link to the new startup and are talking about it. They are a good indicator of the "buzz" around a
Who are the new players?
- #1 Weezevent: 1) Name: Weezevent; 2) Midem: Midem is an annual conference in France that celebrates new startups. The following companies are the 2012 conference's star players; 3) Founded: 2009; Country: France; 4) Alexa
Global Rank: 73.490; 5) What it does: Weezevent is a cloud ticketing service which makes the process of selling tickets online for easier events organisers. Weezevent certainly seems to have located a gap in the market and of all the
companies here has generated the biggest buzz online; 6) $: Weezevent received $13m in series A funding in December last year and 136k in Seed funding; 7) Referring domains: 1.804.
- #2 Sonic Angel: 1) Name: SonicAngel; 2) Founded: 2010; 3) Country: Belgium; 4) Alexa Global Rank: 456.582; 5) What it does: SonicAngel is a crowdfunding label. Fans invest money in the artists whose album they want to see
made. Different perks, from free T-shirts to home concerts, are available based on the level of funding. SonicAngle artists have already had three number one hits; 6) $: You can buy a share in a band for 10 euros and many fans see a
return on their investment. The second album belgian start Tom Dice raised €46.000 in five days; 7) Referring domains: 449.
- #3 Menyou: 1) Name: Menyou; 2) Founded: 2009; 3) Country: Sweden; 4) Alexa Global Rank: 2.496.431; 5) What it does: Menyou is currently in its alpha trial stage and has been endorsed by artists such as Youssou N'dour. Menyou
creates widgets with which users can distribute digital content such as music on their blog or website, ultimately earning them part of the profit; 6) $: The alps version has been live since October 2010. Songs are available at €1 each.
The artist decide themselves what percentage of sales goes to you. 10% goes to Menyou itself; 7) Referring domains: 58.
- #4 Ondango: 1) Name: Ondango; 2) Founded: 2010; 3) Country: Germany; 4) Alexa Global Rank: 331.946; 5) What it does: Ondago allows you to sell products, including music, on Facebook. It boasts simplicity in terms of usability
for both fan and artist, and essentially it would allow musicians to sell their content directly to the fan through their own Facebook store; 6) $: Ondago charge a monthly fee and a 5% commission per transaction; 7) Referring domains:
- #5 Getonic: 1) Name: Getonic; 2) Founded: 2009; 3) Country: Israel; 4) Alexa Global Rank: 1.324.815; 5) What it does: Getonic allows artists to sell their music directly through a widget appears as a Facebook wall post. To pay,
you only have to type in your phone number. The bill for the music appears on your phone bill; 6) $: According to one site, Getonic prices are fixed at $150 per product. After the cut taken by the phone company, one article
suggests, you are left with around 64 cent. Obviously it's unfair to make the alpha and beta versions compete in this. However the following Google Insight gives a good idea of these new companies' comparative online
strength; 7) Referring domains: 54.
So... Who is the next Spotify?
- As a matter of fact, SonicAngel has already made the step across the pond, the US versions launched in March last year. But whether these are the first tentative steps of the next Spotify waits to be seen. In the end it's you, the fan,
Sources: http://gigaom.com/2011/11/20/music-start-ups-test-their-mettle-in-europe; http://www.midem.com/en/who-is-coming; http://www.crunchbase.com/company/spotify; http://www.businessinsider.com/spotify-is-raising-at-a
More%29; http://www.crunchbase.com/company/weezevent; http://www.hypebot.com/hypebot/2012/01/you-your-fans-can-sell-your-music-with-menyou.html; http://www.arcticstartup.com/2011/02/15/menyou-helps-artists-sell-
music; http://evolver.fm/appdb/app/menyou; http://www.crunchbase.com/search?query=ondago; http://angel.com/ondago/followers#overview; http://www.hyperbot.com/hyperbot/2011/10/getonic.html; http://www.thewadi.com/
getonic-a-social-media-based-digital-supermarket; http://www.matimop.org/getonic-a-social-media-based-digital-supermarket; http://www.matimop.org.il/company.aspx?code=10247; http://www.billboard.bix/bbbiz/industry/record-