.Vu:'zella - a long plastic instrument in the shape of a trumpet, that makes a very loud noise when you blow it and is popular with football fans In South Africa
The term comes from a South African township slang word related to “shower.”
The average recorded volume of vuvuzela at the World Cup is 127 decibels.
That's 13 decibels less than a handgun. And 7 times more intense than a chainsaw.
ST Vuvuzela came in 1965 fashioned from a bicycle horn.
Gained South African popularity in the 90’s.
Amazon sales of the vuvuzela has increased by 1000%.
1.5 MILLION sold throughout Europe
In 2001, South Africa-based company, Masincedane Sport, began to mass-produce a plastic version.
This year, they began producing a softer version of the horn, anticipating complaints of noise level.
On 6/15 (largest spike in chatter), 1 out of 500 posts mentioned the vuvuzela.
800,000 total vuvuzelas sold in South Africa.
30,000 sold in South Africa in just the last 2 weeks.
Negative Sentiment Words appearing in posts for “vuvuzela”
Before the World Cup
38% 57% Out of 6,248 Posts
After the World Cup
56% 38% Out of 197,062 Posts
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