A History Of Social Commerce: Important Dates
- Feb. 2007
Virtual gifts sold on Facebook (a $15 USD business before closing in August 2010).
Polyvore launches and will become one of the largest social shopping sites.
- May 2007
Apps platform launches.
Market place opens on Facebook.
- Nov. 2007
Facebook pages is launched leading to shop windows for brands.
- Dec. 2008
Dell claims $1 million USD in revenue via Twitter sales alerts.
- Jul. 2009
$34 spent on Facebook's first retail transaction via 1800-Flowers.
- Mar. 2010
Pampers Facebook store does 1000 transactions per hour.
- Apr. 2010
Levi's goes social adding Facebook plugins to their Friend's Store.
- Jun. 2010
Disney launches a group ticketing store on Facebook for its movies.
- Aug 2010
Gap Groupon offers a $50 voucher for $25, nets 441.000 buyers.
Groupon becomes the fastest growing company of all time.
Mark Zuckerberg says "If I had to guess, social commerce is next to blow up".
Facebook introduces Places.
Fly Delta, buy your tickets on Facebook.
- Sep. 2010
Target becomes first retailer to sell gift cards on Facebook.
- Oct. 2010
Ticketing company Eventbrite releases the value of a social share: Macy's (Magic Fitting Room), Sears (Social Layers to E-Commerce Site), Walgreens (Customer reviews) join in on social commerce before the 2010 holiday season.
Facebook - $2.52, IM/Email - $2.34, LinkedIn - $0.90, Twitter - $0.43.
Eventbrite - Events Made Easy.
- Nov. 2010
Julien Chaumond authors the first book on social commerce.
Walmart introduces Crowdsaver.
Facebook launches Deals.
- Jan. 2011
Livingsocial runs Amazon's $20 voucher for $10. Sells - 1.378.938.
Google enters the Group Buy space with offers.
- Feb. 2011
TV goes social with a Dexter Valentine's Day Wall-Store and Groupon's Super Bowl commercial.
Payment introduces the first social shopping mall via Facebook.
- Mar. 2011
Heinz innovates with a "tryvertising" Facebook store.
Rent movies on Facebook: Warner Bros. offers Batman The Dark Knight on Facebook.
Media economist Jack Meyers: "50% of digital marketing growth to come from social commerce (rising from $46.6 billion to $300 billion)".
- Apr. 2011
$1.93 USD in funding for social commerce startups in the first trimester of 2011.
42% of US online adults follow a retailer via Facebook, Twitter or blog.
58% of average US adult follows 6 retailers, and does primarily for special deals.
28% of Facebook's users have purchased something online via a Facebook link.
19% of US online adults have purchased from group-buy sites such as Groupon.
57% of these adults have spent over $100.
35% of consumers would buy products on Facebook.
32% would do so from Twitter if possible.
47% of consumers access customer reviews in-store via mobile handsets.
- May 2011
Powerreviews states every review shared on Facebook generates $15.72 in sales.
B2B Group Buying company Marketsharing enters the space.
- Jun. 2011
QR like buttons come to Diesel stores.
Kaiser Chiefs make a fully personalized album available to their fans on Facebook.
Google Plus enters the social networking landscape.
- Jul. 2011
Facebook requires all game developers to process payments via Facebook Credits.
American Express introduces Link, Like, Love.
- Jul. 2011
Facebook stops running Deals - can't match up to other players in the Group Buying Space.
- Sep. 2011
8thBridge releases a complex Social Commerce IQ report analyzing 200 of the top US retailers on Facebook.
Top 5 brand IQ's: GameStop, Walmart, Victoria's Secret, Clinique, Sephora.
Kaboodle merges with StyleSpot to bring together powerful content, commerce, and online communities for women who shop online.
- More than 800 million people on Facebook available in over 70 languages.
- More than 200 million people on Twitter.
- More than 10 million people on Foursquare.
- Top 3 brands by fans
CocaCola - 34 M, Walt Disney - 28 M, Starbuck Coffee - 25 M.
- Are selling on Facebook
Are you engaging your customers on the platforms they use the most?
DATA COLLECTED FROM SOCIAL COMMERCE TODAY / SOCIAL MEDIA INFLUENCE
USEFUL SOCIAL MEDIA